Watch a retail trader's screen during a session and count the tabs: a news site here, an economic calendar there, a Discord server, a social feed full of other people's trades. The terminal — your platform — is just one window among many, and every one of the others is somewhere your trader can be advertised to, recruited from and eventually converted away. The modern attention economy applies to brokers and prop firms as much as to media companies: whoever owns the session owns the relationship.
The eTrader Community exists to close those tabs. It is the layer of the eTrader suite that surrounds the trading terminal with the context and the social fabric traders otherwise go elsewhere for — news, calendar, profiles, leaderboards and feeds — all inside your branded platform. Here is what is in it, and why it changes your retention math.
The Attention Leak, Quantified by Behavior
Traders leave the terminal for rational reasons: they need to know what is moving the market, when the next data release lands, and what other traders think. A bare terminal answers none of that, so the trader assembles their own context stack from third parties. The cost to the firm is threefold. Session fragmentation: the trader's habit forms around external sites, with your platform reduced to an execution endpoint. Exposure: news portals and social feeds are saturated with competitor acquisition funnels. And churn risk: a trader whose analytical and social life lives outside your platform can switch execution venues with zero friction — nothing they value is attached to you. Retention strategy, at its core, is about making your platform the place where things a trader values accumulate; the wider playbook is covered in broker retention strategies.
The News Panel: Context Beside the Chart
The Community's news panel streams live market news inside the terminal, next to the charts — so the "why is this moving?" question is answered without a tab switch. The placement, not the news itself, is the feature: context arrives at the moment of relevance, in the same field of view as the position it explains. A trader who learns that your platform answers this question stops opening the news tab at all, and one more strand of their session belongs to you.
The Economic Calendar: The Trader's Clock, Built In
Scheduled releases — rate decisions, payrolls, inflation prints — structure every serious trader's week, which is why calendar sites are among the most-visited pages in retail trading. The Community builds the calendar into the terminal: upcoming releases, forecasts and impact ratings at a glance, right where positions are managed. Beyond convenience, there is a real risk benefit: a trader who sees a high-impact release approaching while looking at their open position makes better decisions than one whose calendar lives in a forgotten tab. For prop-firm deployments, where news-trading windows are often part of the ruleset, an in-terminal calendar aligns trader awareness with the rules they are being held to. The deeper case is made in the economic calendar in the terminal.
Profiles, Leaderboards and Feeds: The Social Fabric
News and calendars keep sessions in; the community layer is what makes leaving costly. eTrader gives traders profiles, leaderboards and performance feeds — the ability to discover other traders on your platform, follow them, and engage with what they are doing. This is the mechanism that converts a user base into a community, and it compounds:
- Leaderboards give ambition a home. Traders compete for standing that exists only inside your platform — an asset they abandon if they leave.
- Profiles accumulate identity. A trader with a followed profile and a visible history has roots; rootless accounts churn.
- Feeds create return visits. Checking what the traders you follow are doing is a reason to open your platform that has nothing to do with placing a trade — and every visit is a chance a trade happens.
The social fabric also feeds the rest of the suite: discovery and follower dynamics are precisely what make internal copytrading ignite, since followers browse the community to find providers worth copying, and your best analysts publish through the Creators Studio to an audience that already lives there.
The switching-cost flywheel: every follower gained, leaderboard position earned and idea published inside your Community is value a trader cannot take to a competitor. Engagement becomes its own retention.
Your Brand on All of It
Everything in the Community carries your identity, not Singuard's — the suite is white-label throughout, so the community your traders join, the leaderboards they climb and the feeds they scroll are your firm's. This matters because community is the layer traders talk about publicly: screenshots of leaderboards and profiles circulating in Discord and on social media are organic marketing for your brand. Third-party community platforms give you a channel to rent; an in-platform community gives you an asset that appreciates.
Included with the Platform, Live in Days
The Community is not an add-on module with its own invoice — it ships with eTrader, switched on, for both brokers and prop firms, alongside the terminal on every device. It is included in the platform pricing (from $6,600/month for brokers, $3,300/month for prop firms, plus a one-time setup fee ($3,300 for brokers, $1,650 for prop firms) and a $1.50 per-account fee) and delivered through the standard eTrader Business fast track: sign up, pass KYB and KYC, receive pricing, pay — prop firms live in as little as 24 hours, brokers included. Firms running the Prop Firm CRM get the Community wired into the same branded ecosystem as their storefront and portal. Singuard hosts and manages all of it; you moderate a community, not a server farm.
"Community is the moat legacy platforms never built. News, calendar, leaderboards — the daily habits of trading, kept under your brand."
— Alex Onta, Executive Director, eTrader & Prop Firm CRM
Key Takeaways
- Every external tab — news, calendar, social — is attention leaking to places where competitors advertise; the Community closes them.
- In-terminal news and the economic calendar put context beside the chart, improving decisions and owning the session.
- Profiles, leaderboards and feeds build switching costs: standing and followers are assets traders cannot take elsewhere.
- The Community ships with eTrader under your brand — included in platform pricing, fully managed, live in days.
Frequently Asked Questions
Is the Community Shared Across Firms, or Ours Alone?
Yours alone. Like the rest of the white-label suite, the Community lives inside your branded eTrader environment — your traders, your leaderboards, your feeds. Nothing is pooled with other firms' clients.
Does the Community Cost Extra?
No — it is included with the eTrader platform for both brokers and prop firms, alongside the terminal on web, desktop and native mobile apps. Copytrading is the one suite component priced separately, from $1,100/month.
How Does the Community Help a Prop Firm Specifically?
Evaluation traders are competitive by self-selection: leaderboards, profiles and feeds give that competitiveness a home inside your firm, while the in-terminal calendar keeps traders aware of the news windows your rules reference. See eTrader for prop firms.