Retail platform economics are built on standardisation: one product, many firms, predictable configuration. Institutional desks break every one of those assumptions. A bank distributing structured exposure to private-banking clients, or a fund giving external traders access to a controlled environment, needs an instrument universe nobody else lists, integrations into systems nobody else runs, and infrastructure sized for volumes that would drown a retail deployment. Off-the-shelf is precisely what they cannot use — which is why so many desks end up funding internal platform teams for years.
eTrader takes a third path: the same modern, web-native platform that runs brokers and prop firms, delivered as a personalised engagement for banks and hedge funds — instruments, integrations, volumes and infrastructure tailored to the desk, with Singuard running the technology so the desk doesn't have to. As the eTrader pricing page puts it, this is a different conversation — and here is what that conversation covers.
Personalised Instruments, Not a Retail Symbol List
eTrader is multi-asset out of the box — forex, metals, indices, crypto — but institutional engagements start from the desk's universe, not the default one. Instruments are defined around what the desk actually distributes or monitors, with the platform's per-instrument architecture doing the heavy lifting: data feeds managed per instrument, so each symbol can stream from the source the desk trusts for it; spreads and markups controlled per group; and exposure monitored live across the book. The included 70ms-updated feed is there as a baseline, and the desk's own feeds plug in wherever they should take precedence.
The result is an instrument universe that mirrors the desk's business — rather than the desk's business bending to fit a retail platform's catalogue.
Integrations: The Platform Meets Your Systems, Not the Reverse
No bank adopts a platform that ignores its existing stack. eTrader's integration surface is built for that reality. The same API layer that connects the Singuard CRMs in one click connects in-house systems: account provisioning, balance and position data streaming out to risk and reporting systems, KYC flows wired to the provider the institution already uses — Sumsub, Onfido, Veriff or an internal process. Firms running their own CRM plug it into the same integration eTrader offers its own.
Routing is equally programmable. The A-book / B-book engine decides per group, per instrument and per trader — by rule or via the intelligent auto-routing engine that scores flow in real time — which for an institutional desk means order flow can be internalised, hedged to specific liquidity relationships, or split, according to policy the desk defines rather than behaviour the vendor hardcodes.
The build-vs-buy trap: internal platform builds are multi-year commitments that end with the institution owning a second technology company. A tailored deployment of a platform that already exists — charting, execution, apps, infrastructure all proven — delivers the fit of a build at the timeline and cost of a licence.
Volumes and Commercials Sized to Reality
Retail pricing models — published monthly prices plus $1.50 per-account fees — make sense for brokers and prop firms, and eTrader publishes them: from $6,600/month for brokers, $3,300/month for prop firms. Banks and hedge funds get personalised pricing instead, because their shape is different: fewer accounts, radically higher volumes per account, different concentration risk, different support expectations. Pricing follows the desk's actual profile — instruments, integrations, volumes — rather than a rate card designed for a different business. The commercial conversation happens directly, shaped around what the desk needs; the standard pricing structure is the floor reference, not the ceiling.
Infrastructure: Institutional Volumes on Managed Clusters
eTrader runs on hundreds of clustered servers across an interconnected global network that routes every user to the nearest point of presence — Asia, Europe, the Americas, the Middle East. Clustering means failover is automatic: if a node has a problem, another takes over and trading continues. For an institutional engagement, that infrastructure is sized and shaped to the desk's volumes as part of the tailored setup — while remaining fully managed by Singuard: operated, monitored, patched, backed up and scaled without the institution running a single server.
Security is the institutional baseline, not an add-on: sensitive data encrypted at rest with AES-256-GCM, sensitive actions written to a permanent audit log, two-factor authentication, and permission-scoped permissions across every operational surface. The full picture is in what bank-grade security actually means.
The Boundary, Stated Clearly
Singuard is a software company, and with institutional clients that clarity matters more than anywhere else. Singuard builds, licenses and operates the platform; it never holds client funds, never touches the institution's regulatory perimeter, and never provides financial services of any kind. The bank's licensing, custody, compliance and client relationships remain entirely the bank's. That clean separation is what lets an institution adopt the technology quickly — the engagement is a software deployment, not a regulatory event.
What an Engagement Looks Like
- Scoping — instruments, feeds, integrations, volumes and infrastructure mapped to the desk's requirements in direct conversation.
- Verification — the same KYB rigour applied to every operator on the platform, sized appropriately for institutional counterparties.
- Tailored delivery — the platform configured and integrated to spec, on managed infrastructure shaped to the desk.
- Operation — Singuard runs, monitors and evolves the platform; improvements roll out automatically, with no migration projects.
Desks that want to evaluate the terminal first-hand before a conversation can open eTrader Web in any browser — the same web-native platform, no installation, which is itself a preview of how distribution to end users works.
"Institutions don't buy features, they buy certainty. A desk-shaped platform on clustered infrastructure is how we earn that conversation."
— Alex Onta, Executive Director, eTrader & Prop Firm CRM
Key Takeaways
- Banks and hedge funds get eTrader as a tailored engagement — personalised instruments, integrations, volumes and infrastructure, with personalised pricing.
- Per-instrument feed management and programmable A/B-book routing let the platform mirror the desk's policy instead of dictating it.
- Managed clustered infrastructure with automatic failover delivers institutional volumes without the institution running servers.
- Singuard stays strictly software-only — no custody, no financial services — which keeps adoption a technology decision, not a regulatory one.
Frequently Asked Questions
Can eTrader Integrate with Our Internal Risk and Reporting Systems?
Yes — the same API layer that connects the Singuard CRMs in one click connects in-house systems: account provisioning, balances, positions and trade data flow to the systems the desk already runs, and KYC wires to your existing provider or process.
How Is Institutional Pricing Determined?
Personally, around the desk's profile — instruments, integrations, volumes and infrastructure. The published retail structure (from $6,600/month for brokers) is the reference point, but institutional engagements are shaped and priced individually. Book a Call to scope it.
Who Operates the Infrastructure?
Singuard — end to end. The platform runs on managed clusters across a global network with automatic failover, sized to the desk's volumes, and patched, monitored, backed up and scaled without the institution hosting anything. See how the clusters work.