The Prop-Firm CRM
Your entire operation in one branded portal: sell challenges, enforce the rules automatically, verify identities, run affiliate commissions, and pay out winners — with a full staff back office and audit trail behind it.
Everything a proprietary trading firm needs in one branded package: our prop-firm CRM — challenges, an automated rules engine, payouts, KYC and affiliate commissions — bundled with eTrader, our modern web trading platform. Your brand, your rules. We host, manage, and scale it all — your white-label CRM is online and a trading platform connected in hours, not weeks.
Most vendors sell you a CRM and leave you to source a trading platform, wire the two together, and pray the risk data lines up. We built both — and they talk to each other out of the box.
Your entire operation in one branded portal: sell challenges, enforce the rules automatically, verify identities, run affiliate commissions, and pay out winners — with a full staff back office and audit trail behind it.
A modern, web-native trading terminal your traders actually enjoy using — real-time charts, clean order entry, live P&L. No MetaTrader licensing headaches. It streams every trade straight back into the CRM's rule engine.
Skip the MetaTrader licence fees and the third-party integrations. eTrader ships inside the bundle, branded to you, and already wired into your CRM's risk engine.
A trading experience built this decade, not ported from the last one. Real-time candles, clean one-tap order entry, live equity and P&L, market-hours awareness, and a terminal that follows the trader's OS light/dark theme. Your logo, your colours, your domain.
Every position and closed trade flows from eTrader into the CRM every 10 seconds. Drawdown breaches, stop-loss rules, overnight holds and lot-variance checks fire in near real time — no nightly reconciliation, no spreadsheet exports.
See the rules engine →Today the CRM runs with eTrader, MetaTrader 4/5 and cTrader — the rule engine works the same across all of them. Need a different platform? Tell us and we'll integrate it. eTrader is included; it's never a lock-in.
Talk integrations →This isn't a stripped-down starter kit. It's the same platform running live prop firms today — seven systems, every one built in-house and enforced by the server, not by staff spreadsheets.
Configure the rules once per challenge; the engine enforces them on every account continuously. Live risk streams in around 100 milliseconds, so a breach is caught the instant it happens — not overnight — and the consequence you chose is applied automatically, with a full record written to the audit log.
Run timed competitions with entry fees, live leaderboards and prize pools — a self-marketing acquisition channel that funnels straight into your challenges.
A funded account type that grows with the trader — set the growth milestones once and the engine steps their balance up automatically as each one is hit.
A certificate designer with a gallery of polished themes (light and dark), your logo and signature always on, and text localized to each trader's language. Issued automatically the moment a trader clears a phase, gets funded or completes a payout — instant, shareable social proof for your firm.
Every staff action and every automated decision — payouts, KYC calls, rule changes, account controls — recorded to a tamper-evident, searchable audit log, so you always know who did what and when.
Spin up promo and discount codes for launches, seasonal campaigns and affiliates — percentage or fixed, time-limited or capped, applied automatically at checkout to drive sign-ups.
Take the CRM on its own, or take the bundle and get eTrader — your trading platform — for a fraction of what a separate licence and integration would cost you. No recurring per-account fees. No revenue share.
The whole stack, ready to trade: the full prop-firm CRM and the eTrader platform, natively wired together and branded to you. Everything on this page, one price.
The full CRM on its own — bring your own trading platform (MetaTrader 4/5, cTrader — or another platform we integrate on request).
The bundle adds a one-time $1.50 per trading account created on eTrader (challenge or funded) — billed once per account, never recurring; the CRM-only plan has no per-account fee. All prices are in USD, exclude applicable taxes, and are subject to your order terms. All plans are fully managed and white-labeled: we host, patch, back up and scale everything. SINGUARD licenses and operates the software; your firm holds its own regulatory licensing and financial operations. Get in touch for volume, multi-brand or bespoke terms.
Both plans give you the complete CRM. The bundle ($3,000 onboarding + $2,000/month) also includes eTrader — our own trading platform — branded to you and already wired into the CRM's risk engine, and adds a one-time $1.50 per trading account created on it. The CRM-only plan ($1,500 onboarding + $1,000/month) is the CRM by itself, with no per-account fee; you connect your own platform. Most firms take the bundle because sourcing, licensing and integrating a separate platform costs far more than the difference.
A one-time $1.50 charge for every trading account created on eTrader — whether it's a challenge account or a funded account. It's billed once when the account is provisioned and never recurs, so your cost scales cleanly with the accounts you actually sell, on top of the flat monthly licence. It applies to the bundle only, since eTrader creates the accounts — the CRM-only plan has no per-account fee.
Weeks, not months. Onboarding covers your branding, domain, challenge configuration, payment and KYC providers, and — on the bundle — your eTrader instance. Because everything is pre-built and we host it, there's no development phase to wait through. You configure your rules and start taking traders.
Yes. Your logo, colours and domain run across the client portal, the challenge storefront, every email, and the eTrader terminal itself. Your traders never see the word SINGUARD. We license and operate the software behind the scenes; the firm your customers see is entirely yours.
Absolutely. Right now the CRM runs with eTrader, MetaTrader 4/5 and cTrader, and the rule engine works the same way across all of them — and if you run a platform we don't support yet, tell us and we'll integrate it. Take the CRM-only plan, or take the bundle and run eTrader alongside your existing platform — it's included, never a lock-in.
Yes — enforcement lives on the server, not in a staff checklist. Open positions and closed trades sync every 10 seconds, and drawdown, stop-loss, overnight-holding, exposure, lot-variance, consistency and inactivity rules all fire automatically. A breach fails the account and emails the trader the exact reason; targets met promotes them to the next phase.
Yes, at no extra cost. Because we host and manage every instance, every improvement we ship — the latest being the real-time breach engine, the audit log, certificates, scaling plans and tournaments — rolls out to your firm automatically. No upgrade fees, no migrations.
No. SINGUARD is a software company — we build, license and operate the platform. Your firm runs its own commercial and financial operations and holds its own regulatory licensing and compliance. Payment and payout rails connect to your provider accounts.
Book a demo and we'll walk you through the CRM, the eTrader platform, and exactly how the bundle gets your firm taking traders in weeks. Learn more on the eTrader page.