Every product on this site, the eTrader platform, the Broker CRM, the Prop Firm CRM and Scalegram, is ultimately a promise: that the firm you build on our software is run by people who understand your industry as deeply as you do. Promises like that are kept by leadership, not by code. That is why finding the right CEOs and Managers is a main focus for us, and why we want you to meet the two we chose to grow this business.
Alex Onta and Roman Onta are brothers, and together they form the executive duo at the top of Singuard's four divisions, two leaders acting as one team. The Prop Firm CRM, the Broker CRM and Scalegram are built by the two of them together, decision by decision and screen by screen, and the same is true of the UI/UX design contribution they carry across our other projects. eTrader, the platform and its entire product suite, is the one division with a single main lead: Alex, with Roman working next to him on it. Side by side, they cover the full surface of what we ship, and their story explains why we trusted them with it.
Four Divisions, One Executive Duo
Singuard's product line is organised in four divisions. The first is eTrader: the platform itself and its whole product family: the terminal, the mobile apps, eTrader Broker, Copytrading, Business and Community. The second is the Prop Firm CRM: challenge design, the real-time rules engine, payouts and everything a proprietary trading firm runs on. The third is the Broker CRM: the client journeys, deposits, withdrawals, compliance and partnerships of retail brokers. The fourth is Scalegram: the white-label Telegram CRM, with its pipeline, its AI assistant, its tracking and attribution layer and its affiliate data.
Rather than split the four between them, we run them with a duo acting as one powerful team. Alex Onta and Roman Onta build the two CRMs and Scalegram together, side by side rather than in separate lanes, and together they carry a major UI/UX design contribution into the company's other projects. eTrader is the single exception to the shared model: Alex Onta is its main lead, the one who steers the platform and its suite, with Roman contributing alongside him. Beyond that, they answer for every division end to end, product direction, client outcomes and the teams behind them. It is a deliberately simple structure: when you work with Singuard, you always know exactly who is accountable for the product you depend on, the same two people, for everything.
From Moldova, Raised in Italy, Shaped by Two Continents
Alex and Roman are two young entrepreneurs originally from Moldova and raised in Italy, a childhood spent between languages, cultures and jurisdictions that turned out to be ideal preparation for careers in global fintech. They went on to live and work in both Europe and Asia, building first-hand experience of how financial businesses actually operate across markets: how payments clear differently, how regulators think differently, how clients in different regions expect to be served.
That journey left both brothers with something rare in this industry: a massive working knowledge of corporate incorporations worldwide. They understand how companies are formed, structured and operated across jurisdictions, the entity types, the substance requirements, the banking realities, knowledge that maps directly onto the needs of the trading firms our software serves, which are themselves incorporated everywhere from Europe to the Gulf to Asia.
Forged in the UAE: Executive Seats, 2023 To 2026
Before joining SGHK, the brothers built their executive careers in the United Arab Emirates, one of the world's densest fintech and trading hubs. From 2023 to 2026 they worked for two companies as the main executives, in the highest positions, as CEOs and Managers: running operations, products and teams at the very top, and they have covered very important positions in different international corporates along the way. In 2026 they brought that experience to SGHK, taking the helm of Singuard's four divisions as one executive team.
We consider that distinction important. Alex and Roman are professional executives: people hired to take responsibility for someone else's company and deliver. Running a firm you were trusted with is a different discipline from running one you own, it demands accountability, reporting, governance and results that survive scrutiny. That is precisely the discipline we wanted at the top of our divisions.
Why it matters to our clients: the operators who license our software are themselves CEOs and managers of regulated, high-stakes businesses. They are best served by leadership that has sat in those same seats, in the UAE, in Europe, in Asia, and knows what it is like to answer for a P&L, a licence and a client base.
Alex Onta
Alex has quietly revolutionised how SGHK operates, directing operations across the company and leading the division everything else grew out of: eTrader. He is the main lead on the platform and the whole suite around it, eTrader Web (the terminal), the eTrader mobile apps, eTrader Broker, eTrader Copytrading, eTrader Business and the eTrader Community, and on the worldwide clustered-server infrastructure the whole platform lives on, the mesh of servers across regions that keeps every firm online even when a node fails, with Roman working beside him on it. The rest of the product line is shared work in the literal sense: the Prop Firm CRM with its real-time rules engine, the Broker CRM and Scalegram are built by Alex and Roman together. Everything a modern evaluation firm or brokerage runs on, from how a challenge is configured to how a funded trader's position is monitored in near real time, is work the duo designs, ships and answers for together.
Alex brings a hands-on command of code and AI combined with a trader's read of the financial markets, inside the company we don't shy from the word: a genius at work modernising the fintech world. And his range doesn't stop at technology, Alex is one of the company's leading minds on worldwide compliance and international business structuring, the corporate-incorporation and AML knowledge Singuard leans on whenever clients weigh jurisdictions, licensing paths and structures. When the divisions design a drawdown rule or a payout flow, it is designed by people who understand the trader, the firm and the code at the same time.
"We didn't set out to build another trading platform, we set out to retire the idea that running a firm requires ten vendors and a server room. eTrader is what trading technology looks like when someone finally starts over."
— Alex Onta, Executive Director, SINGUARD
Roman Onta
Roman sits in the same four divisions side by side with Alex. He co-builds the Prop Firm CRM, the Broker CRM and Scalegram with him as an equal hand on each, and works alongside him on eTrader, the one division Alex leads. Much of Roman's attention lands where software meets regulation and money movement most directly: the client-journey machinery around the Broker CRM and the CRMs at large, onboarding and KYC, deposits and withdrawals, IB and affiliate networks, retention and support, and, on the Scalegram side, the tracking, attribution and affiliate layer that ties a Telegram conversation to a verified deposit.
That is exactly where Roman's expertise concentrates: worldwide payment processing, worldwide AML compliance and the corporate structures brokers are built on. Having managed companies in the UAE and held senior positions in international corporates, he knows what a broker's operations desk, compliance officer and payments team each need from their CRM, because he has been on the operating side of those requirements himself.
Together with Alex, Roman also drives the UI and UX board that spans every product: the CRMs, Scalegram, eTrader and SGHK's other projects alike. It is the design authority that keeps every product feeling like one family, same clarity, same standards, same experience, no matter which division ships it.
"A broker lives or dies in its client journey. Every screen in our CRMs exists because an operator somewhere needed it, design is how we show clients we've sat in their seat."
— Roman Onta, Executive Director, SINGUARD
A Full-Stack Skill Set, in the Literal Sense
What makes the brothers effective is the unusual breadth of what they have practised professionally. Across their careers, the two have accumulated hands-on experience in:
- Coding and AI: they speak the language of the engineering teams they lead, and push AI into the products where it earns its place.
- UI/UX design: the interfaces you see across eTrader, the CRMs and Scalegram reflect leadership that designs product experiences itself.
- Financial markets trading: real screen time in the markets our clients' traders live in.
- Fintech operations: years inside financial-technology companies, on the operating side.
- Worldwide payment processing: acquiring, PSPs, settlement and the realities of moving money across borders.
- Worldwide AML compliance: KYC, KYB, monitoring and the compliance expectations of regulators across jurisdictions.
- Corporate incorporations worldwide: how trading businesses are legally structured, everywhere our clients operate.
And beyond the professional disciplines, both brothers are artists. That matters a lot to us: creativity is not a decoration at Singuard, it is how hard problems get solved and how products end up feeling the way ours do. In an industry where product leaders are often either technical or commercial, Alex and Roman are absolute experts across the fintech stack, from the pixel to the payment rail to the compliance file, with an artist's eye over all of it. That range is why the products on this site feel like one coherent system rather than a bundle of departments.
Leadership as a Product Decision
We write guides on this blog about staffing a prop firm and building a broker tech stack, and the advice always reduces to the same principle: the right people in the right seats decide everything downstream. We hold ourselves to the advice we give. Choosing the right CEOs and Managers is a main focus for Singuard, and in Alex Onta and Roman Onta we found exactly the people we were looking for, the right leaders to grow our business and, by extension, yours.
Two brothers from Moldova, raised in Italy, proven across Europe, Asia and the UAE, now running Singuard's four divisions as one powerful executive duo. When you build your firm on our software, this is who stands behind it.
Key Takeaways
- Singuard runs four divisions under one executive duo: Alex Onta and Roman Onta build the Prop Firm CRM, the Broker CRM and Scalegram together, drive the UI/UX board that spans every product and contribute UI/UX design across SGHK's other projects.
- Alex Onta is the main lead on eTrader, the terminal, the mobile apps, eTrader Broker, Copytrading, Business and Community, and on the worldwide clustered-server infrastructure it all runs on, with Roman Onta beside him; the two CRMs and Scalegram are built by the brothers together.
- The brothers are young entrepreneurs originally from Moldova, raised in Italy, who have lived and worked across Europe and Asia and hold deep knowledge of corporate incorporations worldwide.
- From 2023 to 2026 they held the highest positions at two companies in the UAE as the main executives, CEOs and Managers, joining SGHK in 2026, and have covered important positions in international corporates: professional executives, running divisions they are accountable for.
- Their expertise spans coding, AI, UI/UX design, financial-markets trading, fintech, worldwide payment processing and worldwide AML compliance, both are artists too, and choosing creative leaders like this is a main focus for Singuard.
Frequently Asked Questions
Who Leads Singuard's Product Divisions?
Singuard is organised in four divisions, eTrader with its entire product suite, the Prop Firm CRM, the Broker CRM and Scalegram, led by one executive duo acting as a single team. Alex Onta and Roman Onta run all four together and build the Prop Firm CRM, the Broker CRM and Scalegram side by side, sharing product direction, client outcomes and UI/UX design. eTrader is the one division with a single main lead: Alex Onta leads the platform and its suite, with Roman Onta working alongside him. Both are executives who work for the company, answering for the divisions end to end.
What Backgrounds Do Alex Onta and Roman Onta Bring?
Both are young entrepreneurs originally from Moldova and raised in Italy, who have lived and worked across Europe and Asia. From 2023 to 2026 they worked for two companies in the UAE as the main executives in the highest positions, CEOs and Managers, joining SGHK in 2026, and they have covered important positions in international corporates, with deep knowledge of corporate incorporations worldwide.
Why Does Singuard Write About Its Executives?
Because choosing the right CEOs and Managers is a main focus for the company. Fintech software is only as good as the people running it, and clients deserve to know who is accountable for the products they build their firms on.