Watch how traders actually behave and one pattern dominates: analysis happens at a desk, but everything else happens on a phone. The pre-news position check in a supermarket queue, the stop adjusted from a car park, the take-profit closed at midnight — mobile is not the secondary screen of trading, it is the ambient one. A firm whose mobile experience is an afterthought is an afterthought for most of the hours its traders are awake.
That leaves operators with a question that used to be expensive: how do you put a first-class app in the App Store and on Google Play without becoming a software company? With eTrader, the answer is that you do not build it — the apps come with the platform.
Why Native Apps Still Matter in a Web-Native World
eTrader is a web-native platform — the full terminal runs in any browser, including mobile browsers, which is the fastest possible path from ad click to first trade. So why ship native apps at all? Because for the traders who stay, the phone's home screen is where daily habits live. A native app delivers what a browser tab cannot: an icon a thumb finds in the dark, the fit and finish of a real iOS and Android citizen, and the psychological weight of being installed — a slot in the trader's daily rotation next to their bank and their messages.
The right architecture is therefore both: web for reach and instant onboarding, native for habit and retention. eTrader ships the pair from one platform — a strategy covered from the browser side in why web-native platforms are winning.
What Is Actually in the Apps
eTrader iOS (coming soon) is a native iPhone and iPad app in the App Store; eTrader Android (coming soon) is a native app on Google Play for any Android phone or tablet. Both carry the real terminal, not a quote-widget companion:
- Real-time candles and professional charting — with drawing tools and the technical-indicator suite, usable on a phone screen.
- One-tap order entry — the same clean ticket as the desktop terminal, sized for thumbs.
- Live equity and P&L — streaming from the 70ms-updated data feed, so the number on the phone is the number that is true.
- Market-hours awareness — so a closed market never masquerades as a frozen app.
The one-tap mobile ticket matters more than it sounds: on mobile, every extra dialog is a missed price. The design thinking behind it is in order entry UX that converts.
One Account, Synced Across Every Device
The feature that makes a multi-device suite feel like one product is sync. An eTrader account is a single account everywhere: positions opened on the desktop terminal appear on the phone instantly, balances and history stay consistent across web, desktop and both native apps, and the trader never manages "the mobile login" as a separate thing. This is where cobbled-together stacks fray — a web terminal from one vendor and a mobile app from another produce two half-experiences with mismatched state. Because every eTrader surface is built on the same core and streams from the same feed, consistency is structural, not aspirational. The mechanics are covered in cross-device sync.
The retention loop: a trader who installs your app checks positions several times a day. Every check is a session inside your brand — and the trader most likely to trade tomorrow is the one who looked today.
Your Brand in the Store, Not Your Vendor's
Through Singuard's white-label bundles, the mobile experience carries your identity — your logo, your colors, your firm — consistent with your portal, your storefront and your emails. Your traders' relationship is with your brand; Singuard stays invisible behind it. Contrast this with the legacy-terminal world, where a broker's clients download the platform vendor's app and the broker is reduced to a server name in a dropdown — pure brand dilution at the most-used touchpoint. For prop firms, where community and identity drive marketing, a branded app is also shareable proof of seriousness: screenshots in Discord servers advertise you, not your infrastructure supplier.
An App Strategy Without an App Project
Building native apps in-house means iOS and Android developers, store review cycles, device testing and an update treadmill forever — a seven-figure commitment over an app's life, and precisely the kind of project that turns a 24-hour launch into a two-year one. With eTrader, the apps are part of the platform: brokers and prop firms onboard through eTrader Business — sign up, pass KYB and KYC, receive pricing, pay — and go live with web, desktop and native mobile apps in as little as 24 hours for prop firms and 24 for brokers. Pricing is one platform price (from $6,600/month for brokers, $3,300/month for prop firms, plus a one-time setup fee ($3,300 for brokers, $1,650 for prop firms) and a $1.50 per-account fee) — the apps are not an add-on line item. Singuard hosts, monitors and updates everything; improvements roll out to your traders automatically. The web terminal is live to try at etraderweb.com.
Mobile as an Acquisition Surface
Mobile is not only where retention happens — it is where acquisition traffic lands. Ad clicks from Meta, TikTok or influencer links open overwhelmingly on phones, and eTrader's mobile web terminal converts that click to a first trade in the same session, no store visit required. The native apps then capture the converted trader into a durable habit. Firms running the Prop Firm CRM or Broker CRM get the whole funnel — landing, checkout, portal, terminal, app — under one brand, wired together on day one.
"Your traders live on their phones. Native apps under your brand mean your firm is in their pocket, not ours."
— Alex Onta, Executive Director, eTrader & Prop Firm CRM
Key Takeaways
- Mobile is the ambient screen of trading: web converts the click, native apps build the daily habit — you want both.
- eTrader ships real native iOS and Android apps (coming soon) — full charting, one-tap orders, live P&L — not a quote-widget companion.
- One account syncs across web, desktop and mobile, so every surface shows the same live truth.
- The apps come with the platform under your brand — no app project, no developer hires, live in days through eTrader Business.
Frequently Asked Questions
Do My Traders Need the Apps, or Can They Trade in the Browser?
Both work fully. The web terminal runs in any browser on desktop and mobile and installs as a desktop app; the native iOS and Android apps (coming soon) add the home-screen experience. It is one account across all of them.
Are the Mobile Apps Included in eTrader's Price?
Yes. The platform price — from $6,600/month for brokers and $3,300/month for prop firms, plus a one-time setup fee ($3,300 for brokers, $1,650 for prop firms) and $1.50 per trading account — includes eTrader on web, desktop and native iOS and Android, along with hosting and the 70ms data feed.
Who Maintains the Apps and Ships Updates?
Singuard does — the whole platform is fully managed, and improvements roll out automatically. Your firm never staffs an app team; Singuard remains a software vendor while your licensing, compliance and client funds stay with you.