The dirty secret of trading-platform pricing is that the licence fee is the smallest lie in the room. The quote you get from a legacy vendor is the start of a stack: add the market-data contract, add the bridge, add the hosting, add the server administrator who keeps it all patched, add the plugins sold separately by third parties. Firms budget for a platform and end up funding a procurement department.
eTrader's pricing was designed against that pattern. One monthly price for the platform, one fee per trading account issued, one optional line for copytrading — and the expensive extras that legacy stacks bolt on, the data feed and the hosting above all, are simply included. Here is the whole structure, with nothing held back for a sales call.
The Structure: Four Lines, Published Openly
- Platform, monthly — from $6,600/month for brokers and from $3,300/month for prop firms. This covers the eTrader Broker dashboard, eTrader on every device (web, desktop and mobile web, with native iOS and Android apps coming soon), and the eTrader Community.
- One-time setup fee — $3,300 for brokers, $1,650 for prop firms, charged once at onboarding to stand your platform up, brand it and wire it into your CRM.
- Per trading account issued — $1.50 for every account you open, so the cost scales with your actual business rather than a licence tier you have to guess in advance.
- Copytrading — internal copytrading is available to every broker and priced separately — from $1,100/month — so firms that don't run it don't pay for it.
Your exact quote is tailored to your firm and lands in your eTrader Business portal right after you pass KYB & KYC — with no obligation until you accept and pay. Banks and hedge funds get personalised pricing, because instruments, integrations and volumes at that scale are a different conversation.
What the Monthly Price Already Includes
The reason the eTrader number stays predictable is that the items which blow up legacy budgets are inside it, not next to it:
- The data feed — included free. Live prices stream from a 70ms-updated feed with no separate market-data contract to source, negotiate and pay every month. You can plug in your own sources whenever you want; the point is you never have to. Why this matters so much is covered in why the data feed is included.
- Hosting and infrastructure — fully managed. eTrader runs on hundreds of clustered servers worldwide, operated, monitored, patched and scaled by Singuard. You host nothing, and you hire no platform administrator.
- Every client, every screen. Web terminal, installable desktop app, mobile webapps and native iOS and Android apps (coming soon) are all part of the platform — not per-seat or per-app line items.
- The Community. News panel, economic calendar and the creators studio ship with the platform.
- CRM connectivity. eTrader connects in 1 click with the Singuard Broker CRM and Prop Firm CRM, or plugs into your own.
The Legacy Comparison, Line by Line
To see why "a fraction of legacy costs" is arithmetic rather than marketing, put the stacks side by side. A firm running a white-label deployment of a legacy platform typically carries every one of these lines separately:
| Cost line | Legacy platform stack | eTrader |
|---|---|---|
| Platform licence | Separate licence or white-label fee, often with setup costs | Included in the monthly price |
| Market data | Separate feed contract, billed monthly | 70ms feed included free |
| Hosting | Your servers or rented infrastructure | Managed clusters included |
| Server admin | A hire or a retainer | Nobody — Singuard operates it |
| Mobile apps | Often an extra licence tier | Native iOS & Android included |
| Upgrades | Migration projects, upgrade fees | Rolled out automatically |
Each legacy line is not just money — it's a vendor relationship, a renewal date and a failure mode. The full anatomy of where those costs hide is in why legacy platforms cost more; the short version is that four or five contracts can never be cheaper than one, because each carries its own margin and its own minimum.
The predictability dividend: a firm that knows its platform cost to the dollar can price its own products properly. Per-account fees rise only when your account count does — which means your platform bill grows when your revenue grows, and not before.
Why per-Account Pricing Beats Licence Tiers
Legacy licensing usually forces a bet: pick a tier sized for the firm you hope to be, and pay for it from day one. Undershoot and you hit a ceiling mid-growth; overshoot and you burn cash on capacity you never used. Tying the variable component to trading accounts actually issued removes the bet entirely. A new prop firm starting from $3,300/month pays a fraction of what a licence tier would cost at launch, and a scaling broker never has to renegotiate a contract because it grew — the pricing model already assumed growth.
It also aligns incentives in a way tiered licensing doesn't: Singuard earns more only when your firm opens more accounts, which is exactly the outcome you want too.
What the Price Is Not
Worth stating plainly, because the industry has trained buyers to look for the catch: there is no separate platform-licence purchase, no data-feed contract, no hosting bill, no upgrade fees, and no charge for new features — because Singuard hosts and manages every instance, improvements roll out to your firm automatically. And Singuard is a software vendor only: it never holds client funds, never provides broker services, and never licenses your firm to operate. Your licence, your compliance and your money stay entirely yours; the price above is for technology, all of it.
"Pricing should survive a spreadsheet. One predictable number, feed included, hosting included — if a client needs a consultant to model our invoice, we've failed."
— Alex Onta, Executive Director, eTrader & Prop Firm CRM
Key Takeaways
- eTrader is four lines: a monthly platform price (from $6,600 brokers / $3,300 prop firms), a one-time setup fee ($3,300 for brokers, $1,650 for prop firms), a $1.50 fee per account issued, and copytrading priced separately from $1,100/month.
- The budget-killers of legacy stacks — data feed, hosting, mobile apps, upgrades — are included, not sold alongside.
- Per-account pricing scales with your real business; licence tiers force you to pay today for the firm you hope to be next year.
- Your exact tailored quote arrives in the Business portal after KYB & KYC, with no obligation until you accept.
Frequently Asked Questions
Why "from" $6,600 and $3,300 — What Moves the Number?
The quote is sized to your firm: expected account volumes, instruments and configuration. The structure never changes — monthly platform price plus $1.50 per-account fee — and your exact number is delivered in your Business portal after verification, before you commit to anything.
Is the Data Feed Really Free, or Metered Later?
It's included free to use — a 70ms-updated feed streaming live prices into your platform with no separate contract. Firms that want their own sources can plug them in and manage them per instrument at any time.
Are There Setup Fees or Long Lock-in Contracts?
The model is a monthly platform price plus $1.50 per-account fees, delivered as a tailored quote with everything included spelled out. There's no separate platform-licence purchase and no upgrade fees — and because bridges connect the CRMs to MT4, MT5, cTrader and others in 1 click, you're never architecturally locked in either.