A broker's platform serves traders. A prop firm's platform serves traders and a rules engine — because the firm's entire business model is a set of promises about drawdown, targets and conduct that must be enforced on every account, every second the market is open. That second customer changes everything about what "good platform" means. A terminal with beautiful charts that reports positions to your risk system on a lag is, for a prop firm, a beautiful liability: every minute between a breach happening and a breach being caught is a minute a failed account can keep digging — or worse, a passed account that shouldn't have been.
This is the problem eTrader was wired for. The platform and the Singuard Prop Firm CRM are two halves of one system: every open position and closed trade syncs from the terminal into the rules engine every 500 milliseconds, and the engine acts on what it sees — automatically, with the consequence you configured, logged permanently. Here's what that architecture delivers, and what it costs.
500Ms: The Number That Defines Enforcement
Legacy prop stacks grew out of end-of-day thinking: positions reconciled overnight, breaches discovered the next morning, staff cleaning up with spreadsheets and apology emails. eTrader's sync interval makes enforcement effectively continuous. Twice a second, the rules engine sees the truth of every account and evaluates it against the full rule library:
- Drawdown and risk — max daily and overall (trailing) drawdown, max position size, exposure per instrument, lot-size variance, mandatory stop-loss grace.
- Holding and news — overnight cutoffs, no-weekend-holding, news-trading windows.
- Conduct — consistency scoring, inactivity limits, and prohibited-strategy detection: HFT, grid, martingale, hedging and cross-account patterns flagged from trade history.
When a rule fires, the engine applies your chosen consequence — pass, fail, flag, suspend or do nothing, configured per rule, per challenge type — emails the trader the exact reason, and writes the decision to the audit log. A breach is caught the instant it happens, not overnight; a trader who hits target is promoted automatically. The full engine anatomy is in inside the rules engine.
Why the interval matters commercially: payout disputes are the most corrosive events in a prop firm's life. An engine that evaluated the account twice a second, applied the published rule and logged the decision leaves nothing to argue about — the audit trail is the dispute resolution.
The CRM Drives the Platform, Not Just Watches It
Monitoring is half the integration; control is the other half. The CRM provisions accounts on eTrader directly — a challenge purchase creates the trading account automatically — and also sets leverage, resets credentials, suspends accounts and processes payouts on the platform. The entire challenge lifecycle runs without a human copying data between systems: storefront purchase, account creation, phase evaluation, funding, scaling milestones, payout eligibility — one wired pipeline from checkout to payout, with staff reviewing where you want review and automation everywhere else.
Because the platform is web-native, the trader's side is equally frictionless: challenge buyers open a link and trade — on web, desktop, mobile web or the native iOS and Android apps (coming soon), one synced account across all — with prices streaming from the 70ms-updated feed that's included free. No install support, no server-settings emails, no download step leaking paid signups.
A Platform Vendor That Wants Prop Firms
The industry learned in 2024 that platform choice is policy risk: MetaQuotes cracked down on prop firms using MT4 and MT5 — white-label terminations, refusals of new prop setups — and firms built on those rails scrambled to migrate. The full story is in MetaTrader and prop firms, but the strategic lesson is simple: a prop firm should run on technology whose vendor considers prop firms customers, not liabilities. eTrader is exactly that — the prop-firm configuration is a first-class product with its own pricing, its own CRM integration and a rules engine built around the evaluation business model. And with Singuard, what you run stays yours: software only, your licence, your compliance, your trader funds — never touched by the vendor.
Firms that still want MetaTrader, cTrader or others for particular trader segments aren't locked out: the CRM bridges to MT4, MT5, cTrader, DXtrade, NinjaTrader, Match-Trader and TradeLocker in 1 click, and the rule engine works identically across all of them. eTrader alongside, never a prison.
What It Costs, and How Fast It Starts
eTrader for prop firms starts from $3,300/month, plus a one-time $1,650 setup fee and $1.50 per trading account issued — with the 70ms data feed included free, all five client surfaces included, and hosting fully managed on clustered servers worldwide. No platform licence to buy, no data contract, no server admin to hire. The structure is unpacked in eTrader pricing.
Speed matches the price: onboarding runs self-serve through eTrader Business — create an account, pass KYB & KYC (prop firms provide a lawyer's legal opinion on their model), receive tailored pricing, pay — and a prop firm can be live in as little as 24 hours. As part of the full firm-in-a-box bundle, that includes the CRM, storefront, payments, KYC tooling and even a website.
| Legacy platform + bolt-on risk tools | eTrader + Prop Firm CRM | |
|---|---|---|
| Position sync | Polling, plugins, nightly jobs | Every 500ms, native |
| Breach response | Next morning, manual | Instant, automatic, configurable consequence |
| Account lifecycle | Staff on two systems | CRM provisions, promotes, suspends, pays out |
| Vendor stance on prop | Hostile to uncertain | Purpose-built product |
| Cost base | Licence + feed + servers + admin | From $3,300/mo, feed & hosting included |
"eTrader and the rules engine grew up together — platform and enforcement wired as one system, not integrated after the fact."
— Alex Onta, Executive Director, eTrader & Prop Firm CRM
Key Takeaways
- A prop platform serves two customers — traders and the rules engine. eTrader feeds the engine every 500ms, making enforcement continuous.
- The CRM doesn't just watch the platform, it drives it: accounts provisioned, promoted, suspended and paid out automatically.
- Run on a vendor that wants prop firms — the MetaQuotes crackdown showed what the alternative costs — with 1-click bridges keeping optionality.
- From $3,300/month with feed, apps and hosting included — and live in as little as 24 hours through eTrader Business.
Frequently Asked Questions
Does the 500Ms Sync Cover All Instruments?
Yes — positions and closed trades across forex, metals, indices and crypto all sync into the engine at the same cadence, so per-instrument exposure caps and drawdown rules are enforced identically across the board. See multi-asset out of the box.
Can I Run eTrader Alongside MT5 or Another Platform?
Yes. The Prop Firm CRM bridges to MT4, MT5, cTrader, DXtrade, NinjaTrader, Match-Trader and TradeLocker in 1 click, the rule engine behaves identically across platforms, and eTrader is included — so many firms run both during a migration or per trader segment.
What Do Traders Experience When a Rule Fires?
The configured consequence is applied immediately and the trader is emailed the exact reason — no ambiguity, no delay. Every decision is written to a permanent audit log, which is what turns disputes into lookups. Try the trader side at the live demo.