A trader opens ai.etraderweb.com, drops a block onto an empty canvas, adds a second one and draws a line between them. A few blocks later the screen holds a small pipeline: something that starts it, something that reads the market, a model that weighs what it sees, and an order at the end. That pipeline is an AI Trader. Nobody wrote code to make it.
SGHK calls eTrader AI the first AI trading terminal. In practice it is the place where traders build AI Traders, connect them to their accounts and decide how they behave. It runs in the browser and as a Mac app. The eTrader apps in the App Store and Google Play are the trading terminal and do not include it.
What an AI Trader Is
An AI Trader is a set of instructions laid out as a flow. It wakes when its trigger fires: on a schedule, on a new bar or when price moves. It looks at whatever the trader chose to give it, such as prices, candles, indicators, the account balance and its own open positions. It hands that to one or more AI models, and then it places an order or does nothing. In both cases it records why.
It follows the rules its owner sets and nothing else. It knows only what its data and models tell it, and it does not remove the risk of loss. A poorly built AI Trader loses money the way a poorly thought out manual plan does.
One AI Trader can be attached to several trading accounts. Each attachment has its own on and off switch, and when the trader edits the AI Trader, the change reaches every attached account the next time it wakes. The trades it places appear in the eTrader terminal like any other trade, so the trader and your back office find them where they already look.
How a Trader Builds One From Blocks
The canvas is where all the work happens. Each block does one job, and the trader connects them in the order they should run. A simple flow might look like this:
- A trigger block decides when the AI Trader wakes up.
- Market blocks pass in prices, candles and indicators for the instruments it trades.
- Model blocks send that picture to a model such as Claude, Grok or Gemini. One flow can use several.
- Rule blocks hold the trader's own limits, for example the largest order and the most the account may lose in a day.
- An order block places the trade, or the flow ends without one.
Traders use their own keys for the models they pick. The model account and its usage stay between the trader and the model provider, so your firm is not buying AI access on anyone's behalf.
To sign in, a trader uses an eTrader ID, a personal account that owns their AI Traders and connects to one or more trading accounts. An eTrader ID never holds money. Every order still goes through the trading account the client holds with your firm.
The Limits That Sit Above Every Block
Rule blocks are the trader's choice, and traders make mistakes. That is why eTrader checks every order from an AI Trader against limits that no block can change.
Your firm sets a ceiling for each trading server. It decides whether AI Traders may trade there at all, the most lots a single order may carry and the largest loss an account may take in a day, as a percentage. A trader can set tighter limits on their own AI Trader. Looser ones are refused outright, never quietly adjusted.
The firm also holds two kill switches. One turns AI trading off for a whole server, the other blocks it on a single account. When either is used, or a limit is tightened, pending orders placed by AI Traders are cancelled. Open positions are left alone, so a kill switch never closes a client's trade by itself.
Every refused order is logged, and the broker dashboard shows those events, so your risk team can see what was stopped and the reason. On the trader's side, any AI Trader can be switched off on any account at any time.
Why the limits live in the platform: a rule inside a flow is only as good as the person who built it. A limit your firm sets on the server applies to every AI Trader on that server, whatever its blocks say.
Live and Demo Accounts
eTrader AI runs on live and demo accounts. Traders can build an AI Trader, try it on a demo account first and switch it on for a live account when they are ready. We have not set a date.
That order is deliberate. An AI model sending orders to an account is automated trading, and a firm should see how these tools behave with demo money before a client puts real money behind one. It also gives your staff time to learn the limits and the kill switches while nothing is at stake.
Why It Matters to a Broker or Prop Firm
Some traders already paste charts into a chat window and act on the answer, somewhere your firm cannot see. eTrader AI brings that inside the platform. The orders pass through your limits, they sit in your records, and you can stop them.
For a broker, the controls are the per-server ceiling, the two kill switches and the log of refused orders. AI Traders place orders on the client's own account, through your server, under the limits you chose.
For a prop firm, an AI Trader's trades are ordinary trades on the account, so the account's usual rules apply to them. The daily loss limit counts every loss on the account, whether a person or an AI Trader caused it.
There is nothing extra to buy: eTrader AI is included in the platform. The platform is hosted in the cloud by SGHK and managed by your firm, built to scale across clustered servers as firms grow, so there is no AI infrastructure for your firm to host. Pricing is quoted for your firm on a call; see eTrader pricing for what is included.
"We build the blocks and the limits. The trader builds the AI Trader, and the firm decides how far it is allowed to go."
— The SGHK Team
Key Takeaways
- An AI Trader is a flow of blocks that a trader builds with no code, attaches to accounts and can switch off at any time.
- Traders set its rules and limits and use their own keys for models like Claude, Grok and Gemini.
- Your firm caps order size and daily loss per server and holds kill switches for a server or a single account; looser trader limits are refused.
- eTrader AI runs on live and demo accounts, and an AI Trader does not remove the risk of loss.
Frequently Asked Questions
Will an AI Trader Make Money for My Clients?
Nobody can promise that. An AI Trader follows the rules its owner sets, using the data and models the owner picked. It can lose money like any other way of trading, and it does not remove the risk of loss.
Can My Firm Stop AI Traders?
Yes. You can turn AI trading off for a whole server or block it on a single account, and you cap order size and daily loss for each server. Pending orders from AI Traders are cancelled when you do; open positions stay open.
Can Clients Use eTrader AI on Live Accounts Today?
Yes. eTrader AI runs on live and demo accounts. It works in the browser at ai.etraderweb.com and as a Mac app, and it is included in eTrader pricing.
About SGHK
SGHK is a FinTech company that designs and builds its own software for the trading industry: the eTrader trading platform, the Broker CRM and the Prop Firm CRM. Every product is written, hosted and supported in-house, licensed to trading firms, hosted by us in the cloud and managed by each firm, built to scale across clustered servers as our clients grow. Everything is encrypted, and each firm is the only one with access to its data and its clients' data.