Traders see the terminal; operators live in the back office. Behind every clean chart and one-tap order sits the real machinery of a broker or prop firm: liquidity relationships, data sources, routing decisions, account structures, leverage policy, spreads and markups. In legacy stacks this machinery sprawls across a manager terminal, plugin panels and vendor consoles — each with its own login and its own way of hurting you.
eTrader Broker is the opposite thesis: one dashboard from which you run everything. It is the command center of the eTrader platform — delivered through eTrader Business, managed entirely in the browser, with your CRM one click away. Here is a tour of what you control from it.
Liquidity Management: Your LPs, Your Terms
The dashboard is where you connect and manage your liquidity providers — Singuard is software-only, so the liquidity relationships are yours, held in your firm's name. From eTrader Broker you manage those LP connections and control spreads and markups per group, which is where broker economics actually live: pricing sharp where competition demands it, wider where the book supports it, tuned per client segment rather than globally. How to think about LP selection is its own subject — see broker liquidity providers — but whatever you choose, the controls sit in one place.
Data Feeds: Included, Plus Your Own per Instrument
eTrader ships with a 70ms-updated data feed included free to use, and the dashboard is where you manage sources per instrument — run the included feed across the catalogue, or route specific instruments to your own sources as your relationships mature. No separate data contract, no all-or-nothing choice; the full logic is in the data feed is included.
A-book, B-book, and the Engine That Decides for You
The heart of the dealing desk. From eTrader Broker you route order flow to your liquidity providers (A-book) or warehouse it internally (B-book) — decided per group, per instrument and per trader, with exposure and P&L monitored live so you always know what the book is carrying. That granularity is the difference between a routing policy and a routing blunt instrument.
Then there is the part most platforms in this price class simply do not have: intelligent auto-routing. A smart risk engine scores every trader and every order in real time and routes the flow for you — profitable or high-risk flow hedged A-book to your LPs, the rest warehoused B-book — and it switches dynamically as behavior changes. A trader who was noise last month and is sharp this month gets re-scored and re-routed without anyone touching a setting. Your book optimizes itself, with manual override always available. The strategic background is covered in A-book vs B-book and intelligent order routing.
Why this matters commercially: routing quality is a profit lever of the same magnitude as spread policy. An engine that continuously hedges dangerous flow and internalizes harmless flow is doing, every second, what a dealing-desk team does in daily reviews.
Accounts, Groups, Leverage and Instruments
The administrative backbone is full back-office control, managed by you in the dashboard:
- Accounts — create, credential and manage every trading account on the platform.
- Groups — segment clients into groups that carry their own spreads, markups and routing treatment, so a VIP desk and a starter tier coexist cleanly.
- Leverage — set leverage policy at the levels you offer, per group and account.
- Instruments — control the tradable catalogue across forex, metals, indices and crypto.
None of this requires a support ticket to your vendor. The controls are yours, in the browser, immediately.
One Click to the CRM
A platform back office answers "what is happening on the platform"; a CRM answers "who are these clients and where is the money." The integration between them is where assembled stacks bleed — mismatched balances, manual account creation, reconciliation spreadsheets. eTrader Broker connects to the Singuard Broker CRM and Prop Firm CRM in one click: accounts, balances and trades flow both ways, with live balance streaming into the broker CRM and 500ms position sync into the prop rules engine. The CRM provisions accounts, sets leverage, resets credentials and executes payouts directly on the platform — the two systems behave as one because they were built as one. Running your own CRM? It plugs into the same integration.
Everything Managed, Nothing Hosted
eTrader Broker is delivered through eTrader Business: create your account, pass KYB and KYC, receive your tailored pricing, pay — prop firms live in as little as 24 hours, brokers included. The dashboard, the platform and the feed all run on Singuard's worldwide clustered infrastructure; you host nothing and hire no tech team, while copytrading, eTrader on every device and the Community arrive switched on. Pricing starts at $6,600/month for brokers and $3,300/month for prop firms plus a one-time setup fee ($3,300 for brokers, $1,650 for prop firms) and a $1.50 per-account fee. And the boundary stays clean: Singuard operates software; your licence, liquidity, client funds and compliance are always your own.
"eTrader Broker is the cockpit we always wanted as operators: liquidity, routing, groups and risk in one screen, changing in real time."
— Alex Onta, Executive Director, eTrader & Prop Firm CRM
Key Takeaways
- eTrader Broker consolidates LPs, feeds, routing, accounts, groups, leverage and instruments into one browser-based command center.
- Routing is controlled per group, per instrument and per trader — with an intelligent engine that scores flow in real time and optimizes the book dynamically.
- The Singuard CRMs connect in one click with two-way account, balance and trade flow — no reconciliation layer to build.
- Delivered fully managed through eTrader Business — live in 24 hours, zero servers, with liquidity and licensing staying yours.
Frequently Asked Questions
Do I Need a Dealing-Desk Team to Use the Routing Engine?
No. The intelligent auto-routing engine scores traders and orders in real time and routes flow within the policy you set — profitable or high-risk flow A-booked to your LPs, the rest warehoused — while you retain manual control per group, instrument and trader whenever you want it.
Can eTrader Broker Work with My Existing CRM?
Yes. The Singuard Broker CRM and Prop Firm CRM connect in one click, and your own CRM can plug into the same integration — accounts, balances and trades flowing both ways.
Whose Liquidity and Licence Does the Platform Run On?
Yours. Singuard provides and operates the software only — you connect your own liquidity providers, hold your own regulatory licence and control your own client funds. The dashboard is where you manage those relationships, not a substitute for them.