Ask a founder in Riyadh what slowed their launch and the answer is almost never the charting. It is the account opening flow, the payment rails, and the six weeks spent discovering that the platform vendor and the CRM vendor blame each other every time a deposit does not appear.
SINGUARD sells the whole stack as one thing. We are a software company, not a broker, bank, payment institution or advisor, and we have no office, entity, staff or licence in Saudi Arabia. Firms in Riyadh licence our software and keep their own regulatory permissions, their own client funds and their own compliance function.
Who this page is for
People setting up or running a brokerage aimed at the Gulf, and people building a proprietary trading firm from Riyadh. The second group has grown quickly across the region, and the operational demands are different from a broker: challenge phases, drawdown rules that must be enforced tick by tick, breach records that survive a dispute, and payouts that can be approved without a spreadsheet. Our comparison of broker versus prop firm is the honest version of that choice.
The regulatory backdrop
Saudi Arabia's capital market activity sits under the Capital Market Authority, the CMA, which authorises and supervises securities business and the firms carrying it out. Banking and payment services sit with the Saudi Central Bank. Firms operating from or into the Kingdom work out with their own counsel which permissions apply to which activity, and many firms serving Gulf clients hold their licence elsewhere and serve the region cross-border. That is a legal question, not a software one. Our notes on licence costs compared and regulated versus unregulated brokers set out the mechanisms without pretending to give advice.
SINGUARD holds no Saudi authorisation and applies for none. Nothing on this page is legal, regulatory or investment advice. Licensing, client money, marketing permissions and AML obligations remain entirely with the operating firm.
What you get
Three products that were built to sit together.
| Product | What it covers |
|---|---|
| eTrader | Web, iOS and Android trading platform with its own market data feed, charting, orders, positions and alerts. |
| Broker CRM | Client lifecycle, KYC queues, deposits and withdrawals, account creation, IB structures, desk reporting. |
| Prop Firm CRM | Challenges, phases, rule engine, breach records, trader dashboards, payout approvals. |
The feed is part of the platform rather than a third-party add-on, which is covered in more detail in the data feed included. Everything is fully managed by us: hosting, updates, monitoring and support. Once your own licensing and paperwork are settled, the software is live in 24 hours. That number is about our side of the work, not about any regulator's timetable.
Payments, banking and language in the Gulf
Riyadh firms typically run a wider payment mix than a European desk would. Local card rails, bank transfer, and for the international book, correspondent banking and often crypto settlement. Approval rates differ enough by rail that most firms end up routing by client type rather than picking a single processor, which is the subject of payment approval rates and crypto payments for trading firms. SINGUARD integrates the processors you sign with and never holds or touches client funds.
Arabic is not optional. A right-to-left portal that was only translated, never laid out, loses clients at the deposit screen. eTrader and both CRMs are multi-language with proper Arabic support, and support agents can work in English while the client reads Arabic.
Swap-free account handling matters here too. The platform supports it as a configuration, and how the firm describes and certifies those accounts stays with the firm. Background on the mechanics is in swap-free versus swap accounts and Islamic account rules.
On hours, Riyadh runs three hours ahead of London in winter, which puts the London open in the early afternoon and the New York open in the evening. Support coverage tends to be built around that, not around a nine to five. Firms working the same corridor often read our pages on Doha and Tel Aviv as well, and the rest are on the locations index.
How firms here are usually structured
A common pattern is a local operating and marketing company, with the client-facing regulated entity held in whichever jurisdiction the firm's counsel selects, plus a payments entity or a set of processor relationships alongside. The software is deployed to the client-facing entity and carries that firm's brand. Nothing in the stack requires you to disclose your structure to us beyond what is needed to set the deployment up.
Who you are dealing with
eTrader was built by Alex Onta, with Roman Onta helping on the design, and Alex leads it. The Prop Firm CRM, the Broker CRM, Scalegram and CopySignals were built by Alex Onta and Roman Onta together, and they handle compliance, payments and corporate structuring questions together. A call goes to them, not to a sales layer.
If you are launching in Riyadh, or replacing a stack that has stopped scaling, book a call or text us. Bring your licence position, your target client base and your processors. If the project is at an earlier stage, start with how to start a prop firm.
Where SINGUARD is based, and where we meet firms in Riyadh
All of the software, the contracts and the policies come from SGHK Softwares Limited in Hong Kong, the holding company that builds and licenses eTrader and both CRMs. The team works out of Dubai, where both Executive Directors, Alex Onta and Roman Onta, live for most of the year, and our licensed UAE entity is SINGUARD GLOBAL FZC in Ajman Free Zone. We hold no office or licence in Saudi Arabia, and none is needed: the platform is delivered and managed from our own clustered servers, so a firm in Riyadh runs exactly what a firm anywhere else runs, and your licence, your client money and your compliance obligations stay entirely with your own entity.
Being in Dubai keeps the team on the industry circuit and within easy reach of Riyadh for calls and meetings, in a time zone that overlaps most of the trading world.
In person, the place to find us is the industry circuit. The team attends Forex Expo Dubai and the other major shows, wearing the SINGUARD and eTrader shirts, and you can walk up without an appointment, ask for a live demo of the terminal and both CRMs, and talk to the Executive Directors directly in English, Italian, Romanian or Russian. See where to find us at the expo.
Frequently Asked Questions
Does SINGUARD have an office or licence in Riyadh?
No. SINGUARD has no office, no entity, no staff and no licence in Saudi Arabia. We are a software company serving firms in the Riyadh market remotely, and the team travels to industry events in the region.
Which regulator covers capital market activity in Saudi Arabia?
The Capital Market Authority, the CMA, authorises and supervises securities business in Saudi Arabia, while the Saudi Central Bank supervises banks and payment services. Which of them concerns a given firm depends on the activity, and that is a question for the firm's own counsel.
Can the platform run in Arabic for Riyadh clients?
Yes. eTrader, the client portal and the CRMs are multi-language, including right-to-left layout for Arabic, so a Riyadh desk can serve Arabic speakers and English speakers from the same back office.
Does SINGUARD support swap-free accounts for Saudi clients?
The platform supports swap-free account configuration, which many firms serving Saudi Arabia offer. How the account is described and marketed, and any religious certification, stays with the firm.
Related Reading
How to start a prop firm
The build order for an evaluation business, from rules to payouts.
RegulationIslamic account rules
How swap-free accounts are structured and where firms get the description wrong.
FintechPayment approval rates
Why the same card fails on one processor and clears on another.