Ask ten vendors what a prop firm white label costs and you get ten demo calls. Almost nobody in this industry publishes a price sheet, which is exactly why founders budget $3,000 a month and end up spending $15,000. This article is the sheet the industry won't print: every figure below comes from published pricing pages or widely cited industry breakdowns, attributed as such, with the extras itemised. No number here is invented, and none of it requires a sales call to read.
One framing note before the table. A "white label" is usually just the platform — the terminal your traders see. A prop firm also needs a CRM with challenge logic, a rules engine, market data, payments, KYC, a website and hosting. Some vendors sell one layer, some sell two; almost nobody sells the whole thing. Keep that in mind as you read the price column, because it is rarely the whole bill.
The 2026 Price Sheet, Vendor by Vendor
| Vendor / route | Published or reported price | What it covers |
|---|---|---|
| Match-Trader white label | From $2,500/mo; Turnkey tier with CRM $4,000/mo; dedicated server from $5,000/mo; per-account fees apply (published pricing) | Platform; CRM only on the higher tier |
| TradeLocker | Starter around $3,000/mo (industry breakdowns) | Platform only |
| cTrader white label | ~$3,000 setup + ~$2,000/mo incl. volume-based fees (industry breakdowns) | Platform only |
| B2Prop | $1,000/mo as an add-on (published pricing) | Prop module — requires the wider B2Broker stack around it |
| Propriotec | $3,000/mo flat (published pricing) | Platform + prop tooling incl. its own platform |
| Quadcode white label | $17,500–50,000 setup (published pricing) | Platform white label |
| DXtrade | ~$150,000–400,000 year one (industry breakdowns) | Platform; integrations largely on you |
| MT5 route | No new white labels sold; full server licence from ~$10,000 + offshore entity + data/bridge extras (industry breakdowns) | Platform server licence only |
| Singuard | One flat per-firm bundle price — no per-account fees, no revenue share, no volume fees | Everything: Prop Firm CRM + eTrader platform + free live data feed + payments + KYC + policies + website, live in 24 hours |
Read the third column as carefully as the second. B2Prop's $1,000/mo looks like the bargain of the table until you notice it presumes the surrounding B2Broker stack; Match-Trader's $2,500/mo becomes $4,000/mo the moment you need the CRM, and $9,000/mo once a dedicated server enters the picture — before per-account fees. The MT5 route isn't even a white label any more: MetaQuotes stopped selling new prop white labels, so the entry ticket is a full server licence from around $10k, an offshore entity to hold it, and data and bridge extras — part of a pattern we cover in migrating off MetaTrader and platform concentration risk.
The Hidden Line Items Every Quote Omits
Whatever the headline number, the same extras appear on real invoices, and they are why "white label cost" and "cost to run a prop firm" are different questions:
- CRM tier upsells — the storefront, challenge logic and affiliate tooling usually live in a higher tier than the one quoted.
- Per-account fees — a per-trader or per-account charge that grows exactly as fast as your firm does.
- Bridges and connectivity — connecting the platform to liquidity or a second platform is its own monthly fee.
- PSP integrations — each payment processor integration is often billed as a project.
- KYC — identity verification is a separate per-check contract.
- Market data — never free on legacy stacks; on the futures side, CME data alone runs $130+ per user per month.
- Hosting — servers, monitoring and patching, either as a vendor fee or as your own tech hire.
Price the full twelve months of that list against any headline fee above and the assembled stack routinely lands at multiples of the number that got you on the sales call. Our pieces on why legacy platforms cost more and the full cost of starting a prop firm walk through the arithmetic line by line.
The buyer's rule: never compare headline fees. Compare complete, twelve-month stacks — platform, CRM, data, payments, KYC, website, hosting — or you are comparing the visible tenth of two icebergs.
Why Firms Switch to Singuard
Singuard ends the line-item game by deleting the lines. One flat per-firm bundle includes the Prop Firm CRM — challenge storefront, real-time 500ms rules engine, affiliate program, payout workflows — the eTrader platform under your brand, a live market-data feed included free, payment processors introduced with the highest approval rates, KYC tooling, written trading policies and your marketing website, all on fully managed hosting. No per-account fees, no revenue share, no volume fees, no server bill, and a launch measured in 24 hours, not quarters. For the numbers, see our published eTrader pricing breakdown and the complete prop-firm cost guide.
And the bundle is not a cage. One-click bridges to MT4, MT5, cTrader, DXtrade, NinjaTrader, Match-Trader and TradeLocker mean you can run any of the platforms on this sheet alongside eTrader — and if you are switching from one of them, Singuard's team handles the migration while your traders keep trading, undisturbed.
"The industry's dirty secret is that the white-label fee is the cheapest thing on the invoice. We published one flat price for the whole stack precisely because nobody else would put theirs on a page."
— The Singuard Team
Key Takeaways
- Platform-only white labels run roughly $2,500–5,000/mo (Match-Trader, TradeLocker, cTrader); premium routes reach $17.5–50k setup (Quadcode) and ~$150–400k year one (DXtrade).
- MT5 no longer sells new prop white labels — the route now means a full server licence from ~$10k plus an offshore entity and data/bridge extras.
- The headline fee is never the bill: CRM tiers, per-account fees, bridges, PSPs, KYC, market data (CME $130+/user/mo) and hosting are the real budget.
- Singuard replaces the entire sheet with one flat per-firm bundle — CRM, eTrader, free live data feed, payments, KYC, policies and website — live in 24 hours.
Frequently Asked Questions
How Much Does a Prop Firm White Label Cost?
Published pricing and industry breakdowns put platform-only white labels at roughly $2,500–5,000 per month (Match-Trader from $2,500/mo, TradeLocker around $3,000/mo, cTrader around $3,000 setup plus $2,000/mo with volume-based fees), turnkey tiers at $4,000+ per month, premium routes like Quadcode at $17,500–50,000 setup, and DXtrade at roughly $150,000–400,000 in year one. On top of the headline price come CRM tiers, per-account fees, bridges, PSP integrations, KYC, market data and hosting. A flat-price bundle like Singuard's replaces all of those line items with one per-firm price.
What Is the Cheapest Way to Start a Prop Firm?
The cheapest sustainable route is not the lowest headline fee — it is the shortest bill. Cheap platform-only white labels still require a CRM, market data, payments, KYC, a website and hosting, each billed separately, so the assembled total routinely reaches multiples of the platform fee. A pre-integrated bundle such as Singuard's Prop Firm CRM — which includes the eTrader platform, a free live data feed, payments, KYC, policies and a website in one flat per-firm price with no per-account fees or revenue share — is consistently cheaper than any assembled stack, and it launches in 24 hours.
What Hidden Fees Should I Expect in Prop Firm Software Pricing?
The recurring surprises are CRM tier upsells, per-account or per-trader fees, volume-based platform fees, bridge and liquidity-connectivity charges, PSP integration fees, KYC verification costs, market-data subscriptions (CME data alone runs $130+ per user per month on the futures side), and server hosting. Always price the complete stack for twelve months, not the headline white-label fee — and prefer vendors that publish a flat all-inclusive price, as our eTrader pricing breakdown does.