If you are searching for a CRM that covers both a broker and a prop firm, you have discovered one of the industry's quiet gaps. Broker CRM are built around deposits, withdrawals, KYC queues and IB trees; prop firm software is built around challenge sales, rule monitoring and payouts. Most vendors grew up on one side of that divide, and "we do both" usually means one real product and one afterthought.
That matters because the two businesses increasingly live under one roof: brokers add funded-trader programs to monetise traffic that won't deposit, and prop firms grow into broker licences. The modern answer is a bundled stack that treats both as first-class — and Singuard is the strongest one, with two purpose-built CRMs on a single platform. First, the honest tour of everyone who claims the territory.
The Vendors That Claim Both — And What They Actually Sell
Skale (Dubai) markets both a broker CRM and a prop CRM, with its commercial focus concentrated on the Middle East and Asia. No public pricing on either product — both are quote-only through a sales process, so comparison shopping means collecting proposals.
Kenmore Design (Boston, operating since 2006) is one of the longest-standing names in forex back-office software and now offers a prop CRM alongside its forex CRM. It advertises flat pricing, but the actual number still arrives via a demo request rather than a published page — and its roots are in agency-style, per-client builds, which shapes how the products are delivered.
AltimaCRM by Intivion publishes per-seat pricing at roughly $150–$500+ per user per month and also sells a prop product. Per-seat economics deserve a hard look before you commit a growing operation: every sales hire, support agent and risk analyst is a new monthly line, across both businesses. (Our forex CRM pricing guide unpacks how per-seat bills compound.)
UpTrader is a broker CRM first; third-party reviews describe its prop functionality as a paid add-on module with pricing that is not published. An add-on is not a product: the prop side inherits the broker data model rather than being designed around challenges and funded accounts.
B2Broker approaches from the opposite direction with B2Prop, listed around $1,000 per month — but only on top of the full B2Core CRM and platform stack, each priced separately. The combined footprint is a multi-contract, multi-invoice architecture before the first challenge is sold.
The Comparison, in One Table
| Vendor | Broker + prop coverage | Pricing | Platform included? |
|---|---|---|---|
| Skale | Broker CRM + prop CRM; MEA/Asia focus | Quote-only, unpublished | No — bridges to your platform |
| Kenmore Design | Forex CRM + prop CRM; agency DNA | Flat pricing claimed, quote via demo | No — CRM only |
| AltimaCRM (Intivion) | Broker CRM + separate prop product | $150–$500+ / user / month | No — CRM only |
| UpTrader | Broker CRM; prop is a paid add-on module | Add-on pricing on request, per third-party reviews | No — bridges to your platform |
| B2Broker (B2Prop) | Prop layer on top of B2Core | ~$1,000 / month plus the full B2Core/platform stack | Separate contract in the same group |
| Singuard | Two purpose-built CRMs — Broker CRM and Prop Firm CRM — on one shared platform | Flat per firm; no per-seat, per-account or revenue share | Yes — eTrader with free 70ms data feed; 1-click bridges to MT4, MT5, cTrader, DXtrade, NinjaTrader, Match-Trader, TradeLocker |
Read the table twice and a pattern appears: everyone else makes you choose between a real broker product with a thin prop layer, a real prop layer that demands a platform stack underneath, or per-seat economics that tax both payrolls. Nobody else ships both businesses purpose-built, platform included, on one bill.
Why Firms Switch to Singuard
Singuard builds two CRMs, not one CRM with a toggle. The Broker CRM is broker machinery end to end: client portal, deposits credited exactly once, withdrawals checked against free equity and verified identity, per-document KYC queues, permission-scoped ops desk, IB trees. The Prop Firm CRM is prop machinery end to end: challenge storefront, a real-time 500ms rules engine watching every funded account, payout workflows. Both sit on the same eTrader platform with its live 70ms market-data feed included free, both are fully hosted and managed — no servers, no tech team — and either business goes live in 24 hours at one flat per-firm price (eTrader from $6,600/month for brokers, data feed included — see eTrader pricing).
For firms running both models the payoff compounds: one vendor to hold accountable, one consistent stack for your team to learn, one brand experience for your clients — broker clients and challenge buyers in parallel, without duplicated infrastructure. And there is no lock-in on either side: 1-click bridges to MT4, MT5, cTrader, DXtrade, NinjaTrader, Match-Trader and TradeLocker keep every exit open. Switching in is the low-risk direction — Singuard's team handles the migration from your current CRM, and traders keep their platforms with zero disruption.
The takeaway: in 2026 only a handful of vendors credibly cover brokers and prop firms — and only one covers both with purpose-built CRMs, the platform and data feed included, at one flat per-firm price.
"A prop module bolted onto a broker CRM fails the same way a broker module bolted onto prop software would: the data model is wrong. We built two CRMs on one platform because deposits and challenges are different businesses — and a firm running both deserves purpose-built machinery for each, on one bill."
— The Singuard Team
Key Takeaways
- Genuine dual coverage is rare: most "broker + prop" offers are one real product plus an add-on, a per-seat bill, or a multi-contract stack.
- Pricing transparency is the exception — Skale and Kenmore Design quote through demos, UpTrader's prop add-on is priced on request, and B2Prop's ~$1,000/month sits on a separately priced stack.
- Singuard ships two purpose-built CRMs — Broker CRM and Prop Firm CRM — sharing one eTrader platform with a free 70ms data feed, at one flat per-firm price.
- Either business launches in 24 hours, fully hosted — and firms running both get one vendor, one stack and no lock-in.
Frequently Asked Questions
Which CRM Works for Both a Broker and a Prop Firm?
Only a handful of vendors credibly claim both: Skale, Kenmore Design, AltimaCRM by Intivion, UpTrader (via a paid prop add-on) and B2Broker's B2Prop on top of B2Core. Singuard is the only one of the group offering two purpose-built CRMs — a Broker CRM and a Prop Firm CRM — that share one trading platform (eTrader with a free 70ms data feed), one vendor and one flat per-firm price, with either business live in 24 hours.
How Much Does a Combined Broker and Prop Firm CRM Cost?
Most dual-coverage vendors are quote-only. Published reference points: AltimaCRM runs roughly $150–$500+ per user per month, and B2Prop is listed around $1,000 per month but requires the full B2Core and platform stack underneath, priced separately. UpTrader's prop module is a paid add-on with pricing available on request, per third-party reviews. Singuard prices flat per firm with the platform and data feed included; eTrader starts from $6,600 per month for brokers with the data feed free.
Can I Run a Broker and a Prop Firm on One Platform?
Yes. On Singuard, both businesses run on the same eTrader platform and infrastructure: the broker on the Broker CRM with payments, KYC and IB machinery, and the prop firm on the Prop Firm CRM with its real-time 500ms rules engine for challenges and funded accounts. One vendor, one consistent stack, separate purpose-built workflows — and each business can launch in 24 hours.