A raw t.me link is a one-way door: traffic goes in, information never comes out. A Scalegram tracking link is the same door with a tollbooth in front of it. The visitor barely notices; your analytics change completely.
What Every Link Does
Each link gets a name, a campaign, a destination (channel, group, bot or any URL) and a slug on your domain or ours. On every click it records the timestamp, country, device and referrer, captures the Meta and TikTok click identifiers that make server-side events matchable, and fires the events you selected from a picker: ViewContent, Lead, Subscribe, Contact, a custom name, whatever your campaign structure calls for. Bot and crawler traffic is filtered before it pollutes a single number.
The Redirect Decision
A click cannot both jump instantly to Telegram and give the browser time to fire a pixel. So the choice is yours, per link:
- Instant. Straight to Telegram with no visible stop; events fire server-side using the captured click identifiers. Fastest experience, zero drop-off, slightly weaker match quality.
- Interstitial. A branded, sub-second "Opening Telegram" page that fires the browser pixel and the server event together with a shared identifier, then redirects. Best match quality, at the cost of one extra moment.
The working rule: interstitial for cold paid traffic where match quality earns money, instant for organic and warm audiences. Scalegram writes that guidance next to the toggle.
Getting Attribution Through Telegram's Wall
The hard part is what happens after the redirect, because Telegram itself passes nothing along. Three tiers, best first:
- Bot destination. The link sends the click identifier into the bot's start parameter, and the arriving lead is tied to the exact ad click, deterministically. If a campaign is serious, point it at a bot.
- Per-campaign invite links resolve joins to the campaign level for channels and groups.
- First-party cookie. The click identifier is stored on the link domain and read later by the bridge page on the same domain, reconnecting the chain at the deposit.
Per-link stats read like a funnel, because they are one: clicks, uniques, joins where measurable, bridge submissions, verified deposits and total deposit value, plus cost-per-result once you type in the spend. The full context sits in closing the black hole.
"The tracking link is the tollbooth of the whole funnel. Everything we know downstream, we know because the click paid its toll there."
— Roman Onta, Executive Director, SINGUARD
Key Takeaways
- Never run ads at a raw t.me URL: a tracking link captures click identifiers, fires chosen events and filters bot traffic.
- Instant redirect maximises speed with server-side events; the interstitial maximises match quality with dual firing.
- Bot destinations are the gold standard: the click identifier survives into Telegram and ties the ad click to the human.
- Each link reports its own funnel from click to verified deposit value.
Frequently Asked Questions
Can I use my own domain for links?
Yes, on plans that include it, and it is worth doing: leads see your domain, and your reputation is not shared with anyone else's campaigns.
Which events should fire on click?
Match the platform's funnel expectations: a top-of-funnel event like ViewContent or Lead on click, and reserve Purchase for the deposit verification page where a real value exists. Firing Purchase on clicks is how accounts end up optimising for clickers instead of depositors.
Do links expire or cap?
Do they need to? Each link can carry an expiry date, a click cap and an active toggle, which is useful for limited campaigns and for killing a leaked link instantly.