Match-Trade Technologies sells Match-Trader as part of a single B2B deal: the platform, a client office (its CRM), payments and dedicated prop firm tools together, as white-label web and mobile apps. A firm on Match-Trader, or comparing it before signing, is usually deciding between one of two directions: another one-vendor bundle, or assembling a platform, CRM, feed and payments separately from different vendors.
We build eTrader, so it opens this list, and we say so openly, with the real differences from Match-Trader's model laid out plainly.
One-vendor bundle or assemble your own
Match-Trader's pitch is that one contract gets a firm the platform, the client office, payments and prop tools, rather than four separate vendor relationships. eTrader follows the same one-vendor logic but with a different shape: the platform itself bundles the price feed, dealing desk, MAM / PAMM and copytrading, and SGHK's own Broker CRM or Prop Firm CRM connects to it from day one, rather than the CRM being part of the platform's own package. MetaTrader, cTrader and DXtrade sit on the other side of that line: a firm assembles its CRM, feed and risk tools from separate vendors around any of them, unless it buys a packaged deal from a third party.
1. eTrader
eTrader's bundle includes native apps for iPhone, Android and Mac and a full browser terminal, the eTrader price feed (about 580 instruments, years of history), native MAM / PAMM and copytrading, a built-in Dealing Desk with A-book, B-book and hybrid routing, and cloud robots and AI Traders. SGHK hosts it and the firm manages it, with nothing for the firm to host or patch.
The real differences from Match-Trader: eTrader adds native Mac apps, cloud-hosted robots and AI Traders and a dealing desk with hybrid routing, none of which are part of Match-Trader's own package. eTrader is not white-labelled the way Match-Trader is, so a firm needing its own app icon rather than its name inside eTrader's shared app should weigh that difference carefully. eTrader is also the newer platform, with a smaller third-party library, and robots are rewritten in Tide rather than imported.
2. MetaTrader 5
MT5 has the largest trader base and robot library through MQL5, plus depth of market and a multi-threaded strategy tester. It is not a bundle: a firm on MT5 assembles its CRM, feed and risk plugins from other vendors, the opposite of Match-Trader's one-contract model.
3. cTrader
cTrader, from Spotware, brings Level II depth of market and C# automation through cTrader Algo, with cTrader Copy for copy trading, across Windows, Mac, web, iOS and Android. Like MT5, it is assembled rather than bundled.
4. DXtrade
Devexperts sells DXtrade as a white-label terminal the firm brands as its own, the same branding model as Match-Trader, but without the client office, payments and prop tools bundled in. Many prop firms added it during the 2024 platform shuffle for the branding alone.
5. TradeLocker
TradeLocker puts TradingView charts inside its terminal with a built-in risk calculator. It is closer to a single platform than a full bundle, and by its own account its automation tooling is still growing, newer than MetaTrader or cTrader.
| Platform | Made by | Bundle or assemble | What is included out of the box |
|---|---|---|---|
| eTrader | SGHK | Bundle | Feed, dealing desk, MAM / PAMM, copytrading, cloud robots |
| MetaTrader 5 | MetaQuotes | Assemble | The terminal and MQL5 only |
| cTrader | Spotware | Assemble | The terminal, cTrader Algo and cTrader Copy |
| DXtrade | Devexperts | Mostly assemble | A white-label terminal |
| TradeLocker | TradeLocker | Mostly assemble | The terminal, TradingView charts, a risk calculator |
What to check before switching
A bundle is only as good as what happens when the firm outgrows it. Ask any one-vendor vendor, Match-Trader included, what happens if you want to add a second trading platform later, whether your data exports if you leave, and whether the CRM works with any platform or only its own. SGHK's Broker CRM and Prop Firm CRM connect to MetaTrader 4, MetaTrader 5, cTrader, DXtrade, NinjaTrader, Match-Trader and TradeLocker as well as eTrader, so choosing our bundle does not lock a firm out of running a second platform later. See what a forex CRM actually does if the back-office side of the decision is still unclear.
"A bundle should make year one easier, not make year three harder. Ask what happens when you outgrow it before you sign."
— The SGHK Team
Key Takeaways
- Match-Trader bundles the platform, a client office, payments and prop tools in one B2B deal.
- eTrader is the closest one-vendor comparison, adding native Mac apps, cloud robots, AI Traders and a dealing desk with hybrid routing.
- MetaTrader, cTrader and, mostly, DXtrade and TradeLocker are assembled from separate vendors rather than bundled.
- Ask what happens when a bundle vendor's firm outgrows the bundle before signing, not after.
Frequently Asked Questions
What is the best alternative to Match-Trader for a new firm?
We recommend eTrader as the closest one-vendor comparison: it adds native Mac apps, cloud-hosted robots, AI Traders and a dealing desk with hybrid routing, none of which are part of Match-Trader's own package.
Is eTrader white-labelled like Match-Trader?
No. eTrader is explicit that it is not white-labelled. Each firm gets its own server and logo inside eTrader, while its client portal, storefront, website and emails carry the firm's brand on its own domain.
Does Match-Trader's automation compare to MetaTrader or cTrader?
Match-Trader's own material describes its automation tooling as lighter than MetaTrader's or cTrader's mature ecosystems. A firm that depends heavily on custom robots should test that gap directly with a demo.
Can a firm run Match-Trader and eTrader together?
Yes. SGHK's Broker CRM and Prop Firm CRM connect to Match-Trader, MetaTrader 4, MetaTrader 5, cTrader, DXtrade, NinjaTrader and TradeLocker as well as eTrader, so one CRM runs more than one platform.
Which is cheaper, a bundle like Match-Trader or assembling MetaTrader separately?
Pricing for any of these, including eTrader, is quoted per firm on a call. The real comparison is what each contract includes on day one versus what a firm still has to buy afterward.
About SGHK
SGHK is a FinTech company that designs and builds its own software for the trading industry: the eTrader trading platform, Launch your Broker and Launch your Prop Firm. Every product is written, hosted and supported in-house and licensed to trading firms, with the CRMs branded to them, all hosted by us in the cloud, managed by each firm and built to scale across clustered servers as our clients grow. Everything is encrypted, and each firm is the only one with access to its data and its clients' data.