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Launch your Prop Firm

Launch Your Prop Firm for One Setup Fee.

A CRM here, a platform there, then hosting, a data feed and a web agency: separate contracts and months of waiting, while competitors sell challenges to your traders.

One package: eTrader with the data feed, the prop firm CRM with your challenge storefront and rules engine, payments, KYC, hosting and your website. $5,000 setup plus eTrader. The website is included, and the CRM and server are free for your first 12 months.

In the package
eTrader + Data FeedProp Firm CRMWebsiteHostingPaymentsKYC tools
24 hours*
From kickoff to a firm ready to sell challenges
1 setup fee
Plus eTrader. Website, CRM and server for year one are on us
0 servers
Nothing to host or integrate. SGHK runs it; you manage it
100% yours
Your logo, colours and domain on every screen

*The 24 hours is the technology build: branding, platform, portals, payments and KYC, measured from kickoff. Your firm’s own company, any licence your model needs and your provider accounts need to be in place first; those run on their own timeline.

How it works

How Your Prop Firm Runs, Piece by Piece.

Every piece of a working prop firm and how they talk to each other, from the first challenge bought to a payout.

1Your Traderson web, desktop, iOS and Androidvisitbuy challenge · request payouttrade2Your WebsiteYour brand and challenges,built for you.Buy ChallengeYour domain3Prop Firm CRMEverything from checkoutto payout.StorefrontRulesBack Office6eTraderYour firm listed inside,on its own server.WebDesktopiOSAndroidsign-upaccount openedevery 500ms8Your TeamReviews payouts, setsrules, runs affiliates.4KYCVerifies tradersbefore payout5PaymentsCard and cryptocheckout7Market Data FeedLive prices into eTrader.Included, no separate contract.manageslive pricesHosted by SGHKYour own server · everything encrypted · your brand and domain on every screen 1Your Tradersweb · desktop · iOS · Androidvisit2Your WebsiteYour brand and challenges, built for you.Buy ChallengeYour domainsign-up3Prop Firm CRMEverything from checkoutto payout.StorefrontRulesBack Office4KYC ProviderVerifies traders before payout5Payment ProvidersCard and crypto checkoutaccount openedevery 500ms6eTraderYour firm listed inside, on its own server.WebDesktopiOSAndroidlive prices7Market Data FeedLive prices into eTrader. Included.8Your TeamReviews payouts, setsrules, runs affiliates.managesHosted by SGHKYour server · encrypted · your brand

1Your Traders

They buy challenges on your website and storefront, then trade on the eTrader apps under your brand.

2Your Website

Where traders compare your challenges and click Buy. We build it and include it in the package.

3Prop Firm CRM

Your challenge storefront, trader dashboard and back office, with the rules engine checking every account.

4KYC Provider

Verifies the trader before a payout. Connect the provider you choose, or review documents by hand.

5Payment Providers

Card and crypto checkout for challenge fees, with promo codes and split-fee pricing built in.

6eTrader

The trading platform on web, desktop, iOS and Android. The evaluation account opens automatically when a challenge is bought.

7Market Data Feed

Live prices streaming into eTrader. It comes with eTrader, so there is no separate data contract.

8Your Team

Reviews and approves payouts, sets challenge rules and pays affiliates from the back office.

The price

What It Costs to Launch a Prop Firm

You pay two things: the setup and eTrader. The website, the CRM and the server come with the package, free for your first 12 months.

Included free

You don’t pay for these

  • Your website, built and launchedAgencies charge from $10,000Free
  • Prop firm CRM, first 12 monthsAbout $13,500 with setupFree
  • Server hosting, first 12 monthsAbout $6,300 a year elsewhereFree
You save in year one$29,800

Why we can: SGHK builds eTrader, the CRM and the website in-house and hosts them itself, so there is no reseller margin to cover.

Not in the package: your company, any licence your model needs, payment-provider accounts, the capital behind trader payouts, and your marketing budget. Through our partners we can help with incorporation and licensing.

Launch plan

From First Call to Launch Day.

Four steps. Your part is the brand and the provider accounts; the build is ours.

1

Book the Call

We go through your model, price eTrader for it and confirm your setup.

2

Send Your Brand and Rules

Logo, domain, challenge sizes and rules, and the payment and KYC providers you want connected.

3

We Build It

Website, storefront, rules engine, eTrader, payments and KYC, wired together in 24 hours from kickoff*.

4

Sell Challenges

Your firm is live. The CRM and server cost you nothing for the first 12 months.

In the package

What the Prop Firm Package Includes

Stop stitching six vendors. One stack, branded and wired out of the box. You bring the brand and the rules, and we deliver a firm ready to sell.

The Prop-Firm CRM

Your whole operation in one branded portal: sell challenges, enforce rules automatically, verify KYC, run affiliates, and pay winners, with a full staff back office and audit trail behind it.

eTrader + Data Feed

A full trading terminal on web, desktop & native iOS/Android apps, with real-time market prices included. Your firm runs on its own server inside eTrader and is listed there as a broker, so clients pick you and sign in. No separate platform licence, no data-feed contract to source and pay for.

Payments, Introduced & Approved

As a trusted partner to a wide network of fintechs and PSPs, we introduce you to the right card and crypto payment processors and get you the highest approval rates through us. Every processor is API-integrable in 1 click, so checkout works from day one, with promo codes, split-fee pricing and reviewed payouts all wired in. You start taking money immediately.

KYC Tools Built In

Identity verification, email verification, account controls and a permanent record no one can quietly edit: the tools your compliance process runs on, ready on day one.

Software Only, Clearly

We build and host the technology, nothing else. Your licensing, regulation and trader funds stay entirely with your firm. We never hold money or licence you to operate.

Your Website, Included

A conversion-ready site in your brand that sends traders straight to your portal, built alongside the platform and included in the setup. Already have a site? We connect the platform to it instead.

One Vendor. One Bundle. Card & Crypto Payments, a Data Feed, the Trading Platform, the CRM and KYC Tooling, Ready to Sell in 24 Hours.

The trading platform

eTrader and the Data Feed, Included.

eTrader

The app your clients trade on, with your firm listed inside it. No platform licence to buy and no market-data contract to sign: both come with the package.

  • Native apps for iOS and Android, plus desktop and a full browser terminal
  • Live market prices included, with no data contract to sign
  • Your firm listed inside eTrader, so traders pick you and sign in
  • Every trade reaches your rules engine within 500 milliseconds
Day one

What Your Firm Can Sell and Control

Challenges Your Way

One- or two-phase evaluations, instant funding and multiple account sizes, each with its own rules.

Split-Fee Pricing

Sell a challenge in two parts: a smaller fee to start, the rest charged only when the trader passes.

Rules Enforced for You

Drawdown, profit targets, news and weekend holding and banned strategies checked automatically on every account.

Payouts Under Control

Payout rules per challenge, a review queue for your team, and automatic payouts with providers that support it.

Affiliates Up to 5 Tiers

Each affiliate gets a link and dashboard; commissions are tallied and paid through the same reviewed queue.

Competitions & Certificates

Run trading competitions and hand passing traders a branded certificate, built in.

FAQ

Questions, Answered

A one-off $5,000 setup fee plus eTrader, which we price on a call because it depends on your model. The website is built and included, and the prop firm CRM and your server are free for the first 12 months. The market data feed comes with eTrader, so there is no separate data contract.

24 hours from kickoff. On the call we take your branding, domain, challenge rules and payment details, then we stand up the storefront, rules engine, eTrader, payments, KYC and your website. Your company and provider accounts need to be ready first.

Yes: your logo, colours and domain across the storefront, the trader dashboard, every email and your website. Inside eTrader your firm is listed on its own server, so traders pick you and sign in.

Yes. Positions sync every 500 milliseconds and the engine applies your rules on the server: a breach fails the account and emails the trader the reason, and hitting the target moves them to the next phase.

Yes. The CRM bridges to major third-party platforms in one click, and to other platforms on request, and we connect it to your existing site if you have one. No lock-in.

No. SGHK supplies software only. Your firm runs its own payments, payouts and compliance through your own provider accounts. Through our partners we help with company incorporation and licensing.

Every Month Without a Storefront Is a Month Traders Buy Elsewhere.

Book a call and leave with your setup, your eTrader price and a launch date.