Onfido is not quite Onfido anymore. Entrust completed its acquisition of the company in 2024, and the identity verification technology now trades as Entrust Identity Verification, though most people evaluating a trading firm's KYC stack still search for it under its original name. Sumsub, by contrast, has stayed independent and built outward from identity verification into KYB, AML screening, crypto Travel Rule compliance and device fingerprinting under one roof. For a broker or prop firm choosing between them, the decision is less "which one verifies documents better" and more "do you want one platform covering compliance broadly, or a specialized identity and biometric layer you plug into a wider stack."
This comparison is based on what each vendor publishes about its own product; we have not run our own side-by-side test. SGHK does not sell a KYC product itself, and both the Broker CRM and the Prop Firm CRM integrate Sumsub, Onfido/Entrust or another provider by API, so nothing here depends on which one you pick.
The short version
| Sumsub | Onfido (now Entrust Identity Verification) | |
|---|---|---|
| Document coverage | 14,000+ document types across 220+ countries and territories | Document verification with biometric face matching; specific country and document counts are published under Entrust's current documentation rather than Onfido's older figures |
| Verification speed | Around 20 seconds average, on Sumsub's own figures | Not separately published under the current Entrust branding at the time of writing |
| Liveness / biometrics | Liveness and face match with deepfake detection | AI-powered liveness detection built to catch deepfakes, video injection and masks |
| KYB (business verification) | Built into the same platform: registry checks, UBO verification, ownership mapping, AML screening | Not part of Onfido's core public product description; Entrust's wider portfolio includes separate identity and access management products |
| AML / crypto | AML screening and a dedicated Travel Rule product for crypto payouts | Not a named feature of the identity verification product itself |
| Ownership | Independent company | Acquired by Entrust, completed 2024; sold as Entrust Identity Verification |
Where Sumsub is built wider than an identity check
Sumsub's platform extends past document and selfie verification into three areas a trading firm often needs anyway. Business Verification (KYB) runs corporate registry checks, ownership and control mapping and UBO verification from the same dashboard as individual KYC, which matters for a broker taking corporate or introducing-broker accounts. A Travel Rule product handles the data-sharing requirement between crypto exchanges for firms that pay out in crypto. And Device Intelligence reads browser, hardware and network signals to flag the same device or network behind more than one account, aimed at multi-accounting and bonus abuse rather than at document fraud. None of these are things Onfido's own public product pages describe as core features of its identity verification line.
Where Onfido, now Entrust, is positioned differently
Onfido built its name specifically on document and biometric identity verification: matching a face to a document photo, detecting a fake or altered ID, and catching liveness attacks such as a printed photo or a video played back to the camera. Since the 2024 acquisition, that technology sits inside Entrust's broader identity-centric security portfolio, which also covers identity and access management and digital signing. For a firm that already runs a separate AML screening tool, a separate KYB provider and only needs a specialized document and biometric layer to plug into that stack, Entrust's product is built for exactly that role rather than trying to be the whole compliance platform.
How to choose between them
If your firm wants one vendor to cover individual KYC, business KYB, AML screening and, if relevant, crypto Travel Rule compliance in a single contract and dashboard, Sumsub's public product line is built around that combination. If your firm already has AML screening and business verification handled elsewhere, whether through a separate vendor or an in-house process, and specifically needs a strong document and biometric identity layer, evaluate Entrust's current Identity Verification product on its own terms rather than assuming Onfido's older standalone documentation still applies. Either way, ask for country-specific pass rates in your actual client markets rather than relying on a global average, and confirm current contract terms and support channels for Onfido under the Entrust name if you are renewing rather than signing fresh.
A practical way to settle it: run a real pilot with applicants from your top three client countries through both, and compare pass rate and review time on cases that are not trivial passports from major markets. See our KYC verification levels guide for how firms typically tier a lighter check against a full document-and-biometric one, and KYC vendor jurisdiction coverage for what to ask about country support specifically. For the AML and KYB side that Sumsub bundles in, our AML screening tools compared piece covers what a separate screening tool needs to do if you go with a specialized identity vendor instead.
Where SGHK fits
Both SGHK's Broker CRM and Prop Firm CRM connect to Sumsub, Onfido or another KYC provider by API, alongside manual review as a fallback. That means this comparison is genuinely between the two vendors, not a setup for recommending one because it is easier to plug in. Book a call if you want to see how either connects to your platform and CRM.
"Sumsub and Entrust's identity verification, formerly Onfido, solve different-sized problems. One is a compliance platform, the other is a specialized identity layer. Know which one your firm actually needs before you compare feature lists."
— The SGHK Team
Key Takeaways
- Onfido's identity verification technology is now sold as Entrust Identity Verification, following Entrust's 2024 acquisition of the company.
- Sumsub's public product line bundles individual KYC, business KYB, AML screening and a crypto Travel Rule product together.
- Entrust's Identity Verification (formerly Onfido) is positioned as a document and biometric identity layer rather than a full compliance platform.
- Both SGHK CRMs connect to either vendor by API, so the choice does not affect which CRM a firm can run.
Frequently Asked Questions
Is Onfido the same company as Entrust Identity Verification?
Entrust acquired Onfido, completing the deal in 2024, and Onfido's identity verification technology is now sold as Entrust Identity Verification. A firm evaluating a contract under the Onfido name should confirm current terms and product documentation under Entrust.
Does Sumsub or Onfido/Entrust cover more countries?
Sumsub publishes 14,000+ document types across 220+ countries and territories on its own site. Entrust's current documentation for its Identity Verification product does not publish an equivalent headline figure under the same terms, so ask both vendors directly for coverage in your specific client markets rather than comparing published totals.
Which one includes AML screening and KYB?
Sumsub's platform includes AML screening and a dedicated Business Verification (KYB) product alongside individual KYC. Onfido's public product description, now under Entrust, centers on document and biometric identity verification rather than these as named features, so a firm choosing Entrust would typically pair it with a separate AML or KYB tool.
Can I use either vendor with SGHK's CRMs?
Yes. Both the Broker CRM and the Prop Firm CRM integrate Sumsub, Onfido/Entrust or another KYC provider by API, so the vendor choice is independent of the CRM choice.
About SGHK
SGHK is a FinTech company that designs and builds its own software for the trading industry: the eTrader trading platform, Launch your Broker and Launch your Prop Firm. Every product is written, hosted and supported in-house and licensed to trading firms, with the CRMs branded to them, all hosted by us in the cloud, managed by each firm and built to scale across clustered servers as our clients grow. Everything is encrypted, and each firm is the only one with access to its data and its clients' data.