Two firms can both say they picked a "white-label trading platform" and end up with completely different vendor bills. One licensed a terminal and spent the following months building a CRM, payments and a rules engine around it. The other licensed a platform that already came with a client office, payments and prop firm tools attached. DXtrade and Match-Trader sit on opposite sides of that line, and the difference matters more than any feature comparison of the charts themselves.
Just the platform, or the platform plus the stack
Devexperts sells DXtrade as a white-label trading platform: the firm brands the terminal fully as its own, and Devexperts' job stops at the platform. Match-Trade Technologies sells Match-Trader as part of a wider B2B package: the platform itself, plus a client office that functions as a CRM, payments and dedicated prop firm tools, delivered as white-label web and mobile apps. A firm comparing DXtrade vs Match-Trader is really comparing "a terminal I build a business around" against "a terminal that arrives already inside a business."
| What's included | DXtrade | Match-Trader |
|---|---|---|
| Trading terminal | Yes, fully white-labelled to the firm | Yes, as white-label web and mobile apps |
| Client office / CRM | Not included; the firm sources or builds one | Included, as part of the B2B package |
| Payments | Not included; the firm connects its own processors | Included as part of the package |
| Prop firm tools | Not included; a separate rules engine is needed for challenges | Included, aimed specifically at prop firm operators |
| Made by | Devexperts | Match-Trade Technologies |
| Popular with | Prop firms wanting a fully firm-branded terminal | Firms wanting one vendor for platform and back office together |
DXtrade: the terminal, and only the terminal
DXtrade's pitch is narrow and clear: a platform a firm brands entirely as its own, with the firm's name and colours in front of every trader. It became popular with prop firms during 2024, a year when a number of firms needed to change or add platforms at short notice after MetaQuotes enforced its MT4 and MT5 licensing terms more strictly. What DXtrade does not claim to be is a full back office. A firm on DXtrade still sources its own CRM, connects its own payment processors, and builds or buys a rules engine to run evaluation challenges, drawdown limits and payouts. DXtrade's own trader community and automation ecosystem are smaller than MetaTrader's, which matters less for a firm building its own brand from scratch than for one hoping traders arrive pre-trained on the platform.
Match-Trader: the platform arrives inside a business
Match-Trade Technologies built Match-Trader around a different assumption: most firms licensing a white-label platform also need a client office, payments and prop firm tooling, so sell all of it together. A firm signs one contract and gets the trading terminal as white-label web and mobile apps, plus the client office that runs as its CRM, connected payments, and tools built specifically for running challenges and evaluations. For a firm that wants to launch without stitching together a platform vendor, a CRM vendor and a payments vendor separately, that single package removes real integration work.
The trade-off is the reverse of DXtrade's: a firm gets less room to swap out any one piece. Choosing Match-Trader's client office also means living inside Match-Trader's assumptions about how a CRM should work, unless the firm is willing to run a second system alongside it. A firm that already has strong opinions about its CRM, or an existing one it wants to keep, gets less benefit from Match-Trader's bundling than a firm starting from nothing.
What to ask before signing either one
For DXtrade: who is building the CRM, and on what timeline, and which payment processors and KYC providers will that CRM need to integrate before the firm can accept its first client? Budget the cost of that separate build into the platform decision, not as an afterthought.
For Match-Trader: does the included client office cover what the firm actually needs, from affiliate tracking to multi-tier commissions to the specific rules a prop firm's challenges require? A package that covers 80% of what is needed still leaves the firm building the other 20% on top of, rather than instead of, the vendor's own tooling.
Where eTrader fits
There is a third shape worth knowing before signing either contract. eTrader also arrives with CRM options, SGHK's Broker CRM and Prop Firm CRM, plus a price feed, a built-in dealing desk, native MAM / PAMM and copytrading, so a firm gets closer to Match-Trader's "platform plus stack" model without also giving up the option of connecting its own CRM if it already runs one, since eTrader connects through an open API either way. What eTrader is not, and this needs saying plainly, is a white-label terminal in the DXtrade sense: the app itself is eTrader, and each firm gets its own server shown under its own name and logo, the same broker-server model MetaTrader and cTrader use, rather than a terminal rebuilt to carry only the firm's brand from the first screen. A firm that specifically wants its own name on the terminal itself, the way DXtrade delivers, should weigh that against eTrader's bundled dealing desk, feed and automation before choosing.
A plain recommendation
If branding the terminal itself as fully the firm's own matters more than anything else, and the firm has the resources or the relationships to build a CRM and payments stack around it, DXtrade delivers that specific outcome cleanly. If the firm wants one vendor covering the platform, the client office, payments and prop firm tooling together, and is comfortable working within that vendor's CRM rather than its own, Match-Trader's package removes the most integration work of the two. Either way, ask both vendors for a live demo with a test challenge or a test account running end to end, deposit to payout, before signing.
"White label" answers one question: whose name is on the terminal. It says nothing about who is building the CRM, the payments and the rules engine behind it. That is the part worth pricing before the platform demo, not after."
— The SGHK Team
Key Takeaways
- DXtrade is a white-label platform only; the firm sources its own CRM, payments and rules engine separately.
- Match-Trader is sold as a B2B package: the platform, a client office, payments and prop firm tools together, as white-label web and mobile apps.
- The trade-off runs in opposite directions: DXtrade gives more room to pick each vendor separately, Match-Trader gives less integration work but more dependence on one vendor's tooling.
- eTrader adds CRM options, a feed, a dealing desk, MAM / PAMM and copytrading natively, while remaining a shared terminal with the firm's own server rather than a fully white-labelled app.
Frequently Asked Questions
Does DXtrade include a CRM?
No. DXtrade is the trading terminal, white-labelled to the firm. A firm running DXtrade sources or builds its own CRM, payment processor connections and rules engine for challenges and payouts separately.
Is Match-Trader only for prop firms?
Match-Trade Technologies markets its B2B package, including the client office and dedicated prop firm tools, to firms running evaluation and funded-account models specifically, alongside its broader broker offering. A firm running a standard retail brokerage should confirm with Match-Trade which parts of the package apply to its model.
Which is faster to launch, DXtrade or Match-Trader?
A firm that already has a CRM, payments and a rules engine in place can move quickly on DXtrade, since it is only adding the terminal. A firm starting from nothing generally launches faster on Match-Trader's bundled package, since it is not sourcing those other pieces from separate vendors first.
How does eTrader compare on what's included?
eTrader bundles a price feed, a dealing desk with A-book, B-book and hybrid routing, native MAM / PAMM and copytrading, and connects to SGHK's Broker CRM and Prop Firm CRM or to a CRM the firm already runs through an open API. It is not a white-label terminal: each firm gets its own eTrader server under its own name and logo, the same model MetaTrader and cTrader use, rather than an app rebuilt to remove the eTrader name entirely.
About SGHK
SGHK is a FinTech company that designs and builds its own software for the trading industry: the eTrader trading platform, Launch your Broker and Launch your Prop Firm. Every product is written, hosted and supported in-house and licensed to trading firms, with the CRMs branded to them, all hosted by us in the cloud, managed by each firm and built to scale across clustered servers as our clients grow. Everything is encrypted, and each firm is the only one with access to its data and its clients' data.